Victaulic · 5 hours ago
Marketing Coordinator
Northampton County, PA
Full-time
Onsite
Entry Level
1+ years expVictaulic is a company specializing in industrial solutions, and they are seeking a Marketing Coordinator to execute integrated marketing communications programs globally. The role involves collaborating with various teams to maintain marketing communications, manage content, and ensure a positive customer experience.
IndustrialManufacturing
Responsibilities
Responsible to execute integrated marketing communications programs globally in support of sales of Victaulic industrial solutions with a strategic focus on growing brand affinity of existing customers, driving retention, and maintaining customer experience integrity
Interface with local and global sales teams, product management and engineering teams and corporate and regional marketing departments as needed to maintain and execute marketing communications for the industrial markets
Act as marketing subject matter expert for the industrial markets to maintain integrity of content & product data and ensure a positive customer experience across all touchpoints
Leads efforts to keep market-specific content, product data, and digital or in-person customer experience touchpoints up to date
Executes scheduled and ad-hoc assessments of customer-centric content to identify inaccuracies and follows up with cross-functional teams to implement revisions
Collaborates with the broader marketing team to support efforts to streamline customer experience systems and processes
Drives processes for product life cycle management
Supports market-specific Sustaining Engineering programs and coordinates updates to marketing collateral
Organizes and ensures market-specific reports and maintenance initiatives are up to date to support informed decisions in the market
Liaison with markets/digital/operations marketing teams to best support stakeholders
Sets up and maintains processes to increase efficient use of team time and resources
Supports local level sales requests in the United States to support brand presence and sales team effectiveness
Responsible for market-specific input to digital marketing, operations and cross-departmental data and content requests for support
Manages market-specific promotional and literature physical inventories
Interface with and tactical management of external vendors as required: graphic design, PR agencies, photographers, videographers, designers, printers and other external resources
Drive strong interdepartmental coordination and communication. Work with other cross-functional team members (Product Management, Sales, Engineering, Customer Care, HR, etc.) as needed to advance product and market initiatives throughout the global organization
Responsible for ensuring strong brand presence and consistency throughout the customer journey lifecycle
Ensure timely flow of projects and that all corporate graphic standards and guidelines are met
Qualification
Required
College degree in marketing, communications, journalism, public relations or English desired
Experience in marketing, public relations or advertising required
Strong writing, editing and proofreading skills required
Positive, problem-solving attitude and ability to understand and promote industrial technology
Must have computer skills and knowledge of relevant software including MS Office, FileMaker and current Internet and social media technologies
Ability to translate technical data into easy-to-understand sales language
Strong organizational, project management and scheduling skills are required
Ability to communicate and interact with outside vendors, customers and sales force
Ability to travel as needed. Average 25% travel
Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
Ability to work independently when required as well as across regions/time zones as part of global team
Preferred
One to three years' experience strongly preferred
Familiarity with Google AdWords and SEO tactics preferred
Adobe Photoshop skills desired but not required
Company
Victaulic
Victaulic is a producer of mechanical and grooved pipe joining systems.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Rick Bucher
President & CEO
Joe Savage
Executive Vice President and Chief Financial Officer
Recent News
Google Patent
2025-05-06
Google Patent
2025-05-06
Company data provided by crunchbase