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Zocks | AI for Advisors · 1 month ago

Senior Manager, Content Marketing & Community

United States

Full-time

Remote

Senior Level

$130K/yr - $150K/yr

5+ years exp

Zocks is a company focused on financial services, and they are seeking a Senior Manager to lead their content marketing strategy. The role involves building an education-first content hub, cultivating a community of contributors, and managing social media presence to educate core customers on AI best practices.

Artificial Intelligence (AI)Information TechnologySoftwareWeb Development

No H1B

Responsibilities

Build and nurture a vibrant public-facing, customer-driven content hub where power users share best practices and become regular content contributors

Leverage customer network and internal experts to create educational resources across text, video, visuals, and other formats

Partner closely w/ practice management, customer success, and sales teams to source customers and topics they care about

Define and prioritize content distribution channels

Repurpose content for ABM campaigns, product launches, and demand generation initiatives to drive pipeline

Repurpose content for social media; own and manage channels

Develop and execute an education-first social media program for our C-suite

Activate influencers: define/manage/grow relationship, track results

Qualification

Content marketing strategyCommunity buildingContent creation processesSocial media managementProject managementStorytellingCross-functional collaboration

Required

Minimum 5 years at a B2B software company with experience in establishing turnkey/rinse-and-repeat processes for multi-format content creation (text, video, visuals, etc.)

Minimum 5 years at a B2B software company with experience in building sustainable communities or advisory networks

Minimum 5 years at a B2B software company with experience in managing content and advocacy programs that drive pipeline

Strong storytelling chops; ability to simplify technical information and data into compelling content

Experience managing social channels and executive thought leadership

Demonstrated ability to create, launch, track, and scale content and community programs end-to-end

Cross-functional collaboration skills; strong project management and execution mindset