SmartBear · 6 hours ago
Event Marketing Manager
Somerville, MA
Full-time
Hybrid
Entry, Mid Level
$88K/yr - $102K/yr
2+ years expSmartBear is a company focused on quality in software development, helping customers deliver high-quality software faster. The Event Marketing Manager will drive the company's presence at industry events, manage logistics, and collaborate with various teams to ensure successful execution of events that enhance brand visibility and pipeline growth.
Computer Software
Responsibilities
Drive SmartBear’s presence at top-tier industry events, creating unforgettable brand moments that fuel pipeline growth
Lead end-to-end strategy and execution for high-impact tradeshows and regional events that put SmartBear in front of key buyers
Shape how SmartBear shows up in the market by delivering polished, high-energy, and ROI-positive event experiences
Plan, coordinate, and execute a variety of events, including large tradeshows, regional sales events, executive roundtables, and internal company meetings
Collaborate with sales, product marketing, and demand generation teams to ensure event strategies align with GTM priorities and target ICPs
Manage event logistics, including venue selection, vendor coordination, booth design, shipping, and on-site execution
Ensure the company’s brand is consistently represented across all events
Partner with creative teams to produce event materials such as signage, giveaways, presentations, and digital assets
Track event KPIs, measure ROI, and provide insights and recommendations to optimize future events
Qualification
Required
2–4 years of experience planning and managing large tradeshows and events (B2B SaaS experience a plus)
Strong project management and organizational skills, with the ability to manage multiple events simultaneously
Knowledge of event technology platforms (e.g., Cvent, Splash, ON24) and CRM/marketing automation tools (e.g., Salesforce, Marketo)
Excellent communication, negotiation, and vendor management skills
A data-driven mindset with experience measuring event ROI and pipeline contribution
Ability to travel for events (20–30%)
Benefits
Performance-based bonuses for eligible roles
A generous benefits package that supports employees’ health and well-being
Flexible time off
Hybrid work options
Professional development opportunities
Company
SmartBear
SmartBear is pioneering innovation in software quality, embracing AI’s transformative potential.
501-1000 employees
H1B Sponsorship
SmartBear has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (2)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Frank Roe
Chief Executive Officer
Bryce Chicoyne
COO
Company data provided by crunchbase