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HGA · 1 month ago

Public Relations Manager

US-CA-San Francisco

Full-time

Hybrid

Mid, Senior Level

$107K/yr - $130K/yr

5+ years exp

HGA is a national leader in architecture, engineering, and design, seeking a Public Relations Manager to enhance their brand through effective storytelling. The role involves managing media relationships, developing PR strategies, and coordinating campaigns that highlight HGA's impact and design work.

ArchitectureCivil EngineeringInterior Design

Growth Opportunities

Responsibilities

Elevate HGA’s brand and the impact of our design through compelling storytelling

Build and manage relationships with media contacts and influencers

Develop campaigns that earn placements in local and national outlets

Collaborate with experts across design disciplines and marketing teams

Shape stories that showcase the creativity of over 1,000 talented professionals across 12 offices locations

Drive HGA's public relations strategy and campaign management

Partner with the PR Director to develop and execute an annual PR strategy and editorial calendar aligned with firmwide and sector priorities

Serve as a thoughtful internal partner by providing clear guidance on story readiness, messaging alignment, and how editorial decisions support firmwide priorities

Anticipate needs, offer strategic recommendations, and keep PR leadership informed on risks, opportunities, and emerging narratives

Identify and pursue opportunities to showcase HGA's projects, people, and impact through earned media

Draft, edit and proofread press releases, media advisories, key messages, pitches, and related content

Develop compelling story angles that connect HGA's design work to industry and community conversations

Research media outlets, editorial calendars, and current news topics to inform proactive outreach for national media submissions

Build and maintain relationships with journalists, editors, and influencers in relevant markets and sectors

Manage media inquiries and coordinate interviews, background materials, and talking points for HGA leaders

Track, analyze, and report PR results through dashboards and regular updates to internal teams

Perform media research, maintain media lists, and monitor industry trends using Meltwater; become a subject matter expert on the tool

Curate and share social media posts that highlighting media coverage and reinforce brand positioning

Support internal and external communications needs related to earned media initiatives

Attend select in-person events, interviews, and networking opportunities to strengthen relationships and visibility

Qualification

Public relations experienceMedia strategyStorytellingPR measurement toolsMicrosoft Office SuiteSocial media familiarityStrategic thinkingInterpersonal skills

Required

5-7 years of experience in public relations or strategic communications (agency or in-house), supported by formal PR training or education

Proven track record securing earned media coverage at local, regional, and national levels and manage relationships with journalists and editors

Deep understanding of media strategy, storytelling, and relationship-building

Strong ability to influence and build alignment with diverse internal stakeholders, including senior leaders, through clarity, context, and well-supported recommendations

Familiarity with PR measurement tools (e.g., Meltwater, Cision, Muck Rack)

Excellent writing, editing, and proofreading skills across press materials and thought-leadership content

Strategic thinker able to plan and manage multi-phase PR campaign with attention to detail

Proactive, resourceful, and self-motivated; able to work independently and meet tight deadlines

Effective verbal communication and strong interpersonal skills

Demonstrated flexibility in a dynamic, fast paced environment

Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, and Teams)

Familiarity with digital publishing and social media platforms (LinkedIn, Instagram, Facebook, X)

Benefits

Annual bonus and success sharing bonus program

401(k) guaranteed contribution

Paid parental leave

Medical, dental and life insurance plans

PTO

Short- and long-term disability programs

Company

HGA

HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions.

Founded in 1953

Minneapolis, Minnesota, USA

1001-5000 employees