Pennant · 1 month ago
Home Health Community Liaison - Business Development
Buena Vista Home Health, part of the Pennant Group network, is dedicated to providing life-changing home health services. The Home Health Community Liaison will build and maintain relationships with referral sources, negotiate service contracts, and represent the agency in the community to ensure patients receive the care they need.
Responsibilities
Develop and maintain relationships with physicians, case managers, social workers, and other healthcare professionals
Conduct visits to referral sources and identify patients appropriate for home health services
Represent Buena Vista at health fairs and community events
Create and execute marketing plans to meet volume goals
Monitor market trends, payer sources, and competitor positioning
Build positive perceptions of Buena Vista as a high-quality provider
Assist customers in accessing community resources when needed
Qualification
Required
3+ years of healthcare business development experience
Strong communication, negotiation, and public relations skills
Ability to work independently and collaboratively
Knowledge of healthcare regulations and market trends
Preferred
Bachelor's degree in Marketing, Business Administration, or related field
Established relationships with local physician offices
Benefits
Competitive salary + incentive structure
Excellent benefits
Career advancement opportunities
Supportive, team-oriented environment