Forrester · 2 weeks ago
Principal Analyst — Consumer Behavior & Insights
Cambridge, MA
Full-time
Hybrid
Lead/Staff
$141K/yr - $229K/yr
10+ years expForrester is a company that addresses critical business and technology challenges. The Principal Analyst for consumer behavior is responsible for researching consumer attitudes and motivations, providing strategic marketing recommendations, and engaging with clients to address their top marketing priorities.
AdviceConsultingPeer to Peer
Responsibilities
Content planning. Determine an integrated research and content portfolio based on clients’ top priorities and market opportunities
Research. Oversee, conduct, and analyze primary research based on your content plan
Publishing. Write/produce content in various formats (reports, blog posts, data snapshots, podcasts, short-form video, etc.)
Client engagement. Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term consulting engagements
Thought leadership. Establish an industry presence as an influential speaker and thinker. Talk with the press, present at Forrester and external industry events, and deliver client presentations and webinars
Coverage development. Evolve and productize your marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects
Qualification
Required
At least 10 years in a senior-level consumer insights, market research, or brand planning/strategy role at an agency or B2C brand
Proven and practical expertise in audience insight development (including personas or segmentations), consumer trend and behavior analysis, and consumer lifecycle mapping
Adept at survey design, data analysis, and multimodal consumer research methods
Experience with and curiosity for using AI in the practice of consumer insights
An established industry presence as an influential speaker and thought leader
Excellent writing, presentation, and analytical skills
The ability to strategize a bold/conceptual yet practical/actionable vision
A profound spirit of collaboration as part of a supportive, integrated team
The ability to travel more than 25% of the time
Company
Forrester
Forrester is a research and advisory firm that provides businesses with business and technology-related consulting services.
1001-5000 employees
H1B Sponsorship
Forrester has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (13)
2023 (7)
2022 (18)
2021 (11)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
unknown1996-12-06IPO
Leadership Team
Boris Evelson
Vice President and Principal Analyst
Craig Moore
VP, Principal Analyst
Recent News
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