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Liftoff Mobile · 6 hours ago

Senior Creative Strategist

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $125K/yr

5+ years exp

Liftoff Mobile is a leading AI-powered performance marketing platform for the mobile app economy. The Senior Creative Strategist will develop and execute creative strategies that drive performance for Liftoff's highest-value customer portfolio, collaborating with various stakeholders to ensure alignment with customer goals and business objectives.

Ad NetworkAd RetargetingAdvertising PlatformsApp MarketingBig DataMobileMobile Advertising

Responsibilities

Develop effective creative strategies tailored to premium customer goals and Liftoff's commercial objectives

Deliver quarterly planning for creative campaigns, including milestone setting and creative goal alignment

Lead and participate in brainstorming sessions to generate high-impact creative concepts that address customer-specific needs

Analyze creative performance data to extract actionable insights and optimize strategy using Looker and other internal tools

Pitch creative recommendations as upsell opportunities

Build and maintain deep relationships with strategic customers, acting as a trusted creative advisor

Partner with Revenue and internal teams to align creative strategy with broader account strategies

Design narratives and presentations that proficiently showcase creative insights, trends, and strategies through visual and verbal communication

Proactively manage customer and internal expectations through regular updates and high-touch touchpoints

Leverage internal resources and documentation to improve transparency and alignment

Manage projects autonomously, ensuring timely delivery and quality across multiple campaigns

Coordinate ad production deliverables with internal design teams and client stakeholders

Demonstrate robust organization and multitasking abilities in a dynamic environment

Identify areas for process improvement or tooling and provide thoughtful recommendations

Contribute to playbooks and knowledge-sharing that support the rollout of successful premium strategies

Contribute to a culture of continuous learning and collaboration

Share insights, case studies, and customer wins with the broader team to foster best practices

Stay informed on industry trends and contribute to internal enablement efforts

Qualification

Creative strategyDigital marketingPerformance advertisingCustomer relationship managementData analysisProject managementMultitaskingIndustry trends awarenessWritten communicationVerbal communicationPresentation skillsCollaborationContinuous learning