RPM Living · 5 hours ago
Senior Director of Marketing
Phoenix, AZ
Full-time
Hybrid
Director/Executive
10+ years expRPM Living is a company that prioritizes a people-first approach to success, offering comprehensive benefits and career advancement opportunities. The Senior Director of Marketing will be responsible for building and elevating the brand while leading a team to deliver strategic marketing solutions that maximize visibility and engagement.
Commercial Real EstateReal Estate
Responsibilities
Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership
Oversee a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions
Drive consistency of the customer experience across all regions and clients related to marketing support
Deliver deep insight on marketing performance and ROI across the organization and structured portfolios
Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue and inform strategy
Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs
Collaborate with internal teams, particularly Operations, IT, and Application Management to develop new innovative solutions that help achieve company, department and property goals
Complete integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics
Closely partner with the performance team to develop relevant training materials that directly support sales efforts with an angle of marketing strategy
Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets
Work closely with senior leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action
Own, plan, delegate, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the 'Big Picture' while digging deep into the details of individual bodies of work/initiatives
Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance
Consult with creative, marketing managers, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met
Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels
Ensure client relations are positive and stable with high-touch engagement as needed
Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations
Qualification
Required
Bachelor's degree from four-year college or university
A minimum of 10 years related experience and/or training, or equivalent combination of education and experience
Minimum of 7 years' experience in Property Management, with marketing experience and leadership
Experience in leading and mentoring a team of direct reports covering a large collective portfolio representing multiple markets
Proven track record of success in scalable marketing strategies
Proven success in participating in and directly contributing to new business efforts and market growth
Strong inter-departmental relationships and proven success working cross-functionally across support departments
May be required to sit or stand for extended periods of time
Must be able to read documents, computer screens and data
Must be able to hear and understand verbal communications in person and over the phone or computer
May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
Must be able to operate a computer, keyboard, mouse and other office equipment
This is a hybrid role, requiring the associate to work in our Phoenix office 4 days per week
Benefits
Weekly pay for all associates working onsite at an apartment community
Comprehensive healthcare coverage available for all full-time, regular associates
Employer-paid employee assistance, mental health, and wellness programs
Ancillary benefits including critical illness, hospital indemnity, and accident insurance
401(k) with robust company match
Opportunities for professional development, career growth, and role-based learning plans
Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
Paid time off plus floating holidays and volunteer days
Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
Company
RPM Living
At RPM, we do real estate management differently. We exceed every need by attracting the industry's top talent.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jason Berkowitz
Founder & CEO
Recent News
2025-12-05
2025-10-28
2025-10-16
Company data provided by crunchbase