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Philips · 1 month ago

Region Marketing Manager, Clinical Informatics- North America (Cambridge, MA)

Cambridge (US)

Full-time

Onsite

Mid, Senior Level

$107K/yr - $171K/yr

5+ years exp

Philips is a health technology company dedicated to improving healthcare access globally. The Region Marketing Manager for Clinical Informatics will drive market adoption and revenue growth through integrated marketing strategies and collaboration with sales and digital teams.

B2BConsumer ElectronicsElectronicsLightingWellness

No H1B

Responsibilities

Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities. Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist

Collaborate with digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns. Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline). Execute regional campaigns across tradeshows, conferences, and Philips-owned customer events (e.g. user group meetings) to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception

Develop and execute targeted communications to the Install Base (IB) ensuring customers are aware of new capabilities, upgrade paths, and solution best practices. Work in collaboration with the sales and account management team to ensure a clean and targeted list

Develop and execute targeted communications to new prospects to drive awareness and demand generation

Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support. Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field. Provide field feedback to the BU and product teams

Support the execution of the region’s Key Opinion Leader (KOL) and customer testimonial programs to build loyalty and advocacy

Deliver event- and campaign-level reporting to internal stakeholders. Consolidate results into monthly dashboards to inform CI and executive leadership

Lead and coordinate across multifunctional teams (product marketing, marketing communications, digital and events teams) to ensure unified execution and business impact with the commercial team (sales, account management, services, technical specialists)

Qualification

B2B healthcare marketingEvent managementDemand generationDigital campaignsMarketing plansProduct launchesSales enablementExecutive presenceStrategic agilityCollaboration

Required

5+ years of B2B healthcare marketing experience ideally in enterprise software or healthcare informatics, or 5+ years of experience including digital pathology in the realm of marketing, commercial excellence, business development, product management, etc

Proven track record in event management, demand generation, product launches, sales enablement, and digital campaigns

Experience developing and executing marketing plans for both clinical and IT audiences

Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent

You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position

Strong executive presence with the ability to deliver compelling virtual and in-person presentations

Demonstrated customer-first mindset, highly collaborative, have strategic agility, and experience working in a matrixed, cross-functional environment