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Panda Restaurant Group · 6 hours ago

Brand Innovation Manager (Service Innovation)

Rosemead, CA

Full-time

Hybrid

Senior Level

$112K/yr - $158K/yr

5+ years exp

Panda Restaurant Group is the largest family-owned American Chinese Restaurant concept in America, with a mission to deliver exceptional Asian dining experiences. The Brand Innovation Manager is responsible for shaping guest-centric experiences through strategic innovation, overseeing experience design elements, and driving alignment across teams.

Restaurants

Responsibilities

Builds inspiring, insight- and data-driven experience and concept storytelling strategies to meet evolving guest expectations and deepen guest connection. Translates guest needs, behaviors and journeys into innovation opportunities and scalable in-store experiences

Tracks, decodes and activates emerging service innovation and experiential trends, competitor insights and brand learnings

Develops future-forward hospitality guidelines and service rituals that are grounded in brand vision, guest insights, missions and motivations

Creates intuitive way-finding systems and supporting navigational & instructional signage that supports guest missions, reduces friction and amplifies brand personality; Partners with Design and Operations to bring clarity, simplicity and consistency to every store touchpoint

Owns menu board strategy, design and management to balance clarity, brand voice, guest needs and business strategy; Collaborates with Design, Culinary and Operations to enhance decision-making and drive guest value

Partners with and/or leads cross-functional innovation teams across Operations, Design, Marketing, Insights, Culinary, Supply Chain Management, Information Services, Finance and Leadership; Drives alignment and advocacy for initiatives

Defines and activates thoughtful, people-centered change strategies that bring innovations to life across the organization; Partners with Operations, Learning & Development and Marketing teams to craft storytelling that ensures smooth adoption and organizational readiness

Conducts consumer research and business analytics to validate, inform, and optimize innovation strategy; Captures and activates past product learnings and operational understanding; Delivers insights and data to Design and Operations for successful commercialization and launch

Qualification

Marketing experienceConsumer researchData-driven insightsService innovationExperience designCross-functional leadershipCreative storytellingHospitality standardsOperational excellenceMenu board strategyFood Handler's Card

Required

Bachelor's degree in Marketing or related field required

5+ years of directly applicable marketing experience, preferably in a nationally branded retail/hospitality environment with increasing managerial experience

Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position

If hired, completion of annual store training