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Fanatics · 3 hours ago

Senior Manager, VIP Strategy & Operations

New York, NY

Full-time

Hybrid

Senior Level

$140K/yr - $167K/yr

7+ years exp

Fanatics is redefining loyalty in the sports betting and gaming industry, and they are seeking a Senior Manager, VIP Strategy & Operations to shape the strategic direction for customer growth programs. This role involves defining the go-to-market strategy and vision for VIP initiatives, focusing on customer acquisition, engagement, and retention.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Define the long-term vision, positioning, and strategic roadmap for FanaticsONE’s core VIP programs: Status Match, Fast Track, and exclusive promotions

Develop and refine go-to-market strategies that clearly articulate program value, differentiation, and customer benefits

Translate business goals into strategic initiatives that fuel customer acquisition and loyalty growth

Partner with senior leadership to align VIP strategy with overall company objectives and revenue targets

Lead market assessments and competitor analysis to identify opportunities for differentiation in VIP and loyalty offerings

Evaluate external trends, emerging player behaviors, and industry innovations to inform strategic decision-making

Identify white-space opportunities and develop frameworks for market expansion or program evolution

Collaborate with Marketing, Product, and CRM leadership to define how programs come to market—ensuring brand alignment, messaging consistency, and strategic prioritization

Partner with Analytics and Finance to evaluate program performance, define success metrics, and guide investment prioritization

Influence key stakeholders across the organization to ensure VIP programs are strategically integrated into broader GTM initiatives

Partner with Customer Operations to align on implementation and execution of strategic priorities

Build annual and quarterly strategic plans outlining key priorities, customer segments, and market growth opportunities

Provide executive-level recommendations and insights to inform resourcing, market expansion, and innovation planning

Act as the internal thought leader and subject-matter expert for the FanaticsONE VIP ecosystem

Qualification

Go-to-market strategyLoyalty marketingStrategic planningCustomer lifecycle dynamicsAnalytical skillsCross-functional leadershipVisionary mindsetInfluencing skillsCommunication skills