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Versique Executive, Professional & Interim Recruiting · 1 hour ago

Brand & Content Manager

Minneapolis, MN

Full-time

Hybrid

Mid, Senior Level

$0/yr - $110K/yr

4+ years exp

Versique Executive, Professional & Interim Recruiting is a high-performance recruiting firm specializing in executive leadership search. The Brand & Content Manager will champion and elevate a premium consumer brand, ensuring a unified experience across all channels while guiding creative contributors and refining messaging frameworks.

Search Engine

Work & Life Balance

No H1B

Responsibilities

Own and evolve the full brand identity system, maintaining guidelines for voice, tone, visual standards, and overall creative quality

Serve as the primary steward of brand execution across internal teams and external vendors

Oversee all customer-facing content, approving design, copy, and multimedia assets for alignment and cohesion

Lead creative development for advertising campaigns, photography, videography, and broader visual storytelling

Direct and coach designers, writers, and creative partners while elevating quality and reducing revision cycles

Guide website and product content, ensuring accurate product data, clear UX-driven messaging, and consistent technical documentation

Collaborate with marketing leadership on campaign concepts, seasonal themes, and long-form or SEO-focused content initiatives

Continuously audit and improve creative assets, enhancing clarity, performance, and conversion through stronger messaging and visual hierarchy

Qualification

Brand managementCreative directionContent managementSEO fundamentalsProject managementLeadershipCommunicationCollaboration

Required

4–8+ years of experience in brand management, creative direction, or integrated marketing roles

Strong track record managing visual and verbal brand identity systems across digital and traditional channels

Experience leading designers, writers, and creative vendors with strong editorial and visual judgment

Proven success managing content for websites, digital campaigns, and social platforms

Deep understanding of brand storytelling, customer psychology, and premium market positioning

Ability to translate technical or product information into engaging visual and written narratives

Working knowledge of SEO fundamentals, performance marketing principles, and conversion-driven content

Excellent leadership, communication, and project management capabilities

Ability to work onsite in Minneapolis two days per week

Preferred

Bachelor's degree in Marketing, Communications, Design, Advertising, or a related field (or equivalent professional experience with a strong portfolio)

Experience working within a brand-side marketing team, creative agency, or fast-paced e-commerce organization

Hands-on involvement managing brand identity systems, voice/tone frameworks, and creative guidelines

Background collaborating with creative contributors such as designers, copywriters, videographers, and agencies

Experience overseeing a wide range of content, including: Product and technical documentation, Website creative, Performance advertising assets, Email and lifecycle campaigns, Social media content, Brand storytelling and positioning materials

Familiarity with customizable, premium, or technically detailed consumer products is a plus