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Ricoh USA, Inc. · 1 day ago

Sr. Manager I, Marketing & Campaign Strategy

Boulder, CO

Full-time

Hybrid

Senior Level

5+ years exp

Ricoh USA, Inc. is seeking a Senior Manager I, Marketing & Campaign Strategy who will be responsible for developing and executing marketing strategies aligned with business objectives. This role requires a strategic thinker to manage both digital and non-digital campaigns aimed at driving sales and increasing revenue.

ConsultingDocument PreparationInformation Technology

Responsibilities

Translate business goals into actionable marketing strategies, integrated campaign plans, and audience-specific content strategies that deliver engagement, leads, pipeline, and revenue

Develop and execute integrated marketing campaigns using a mix of tactics, including multi-channel digital programs, content marketing, web updates, account-based marketing, social media, events, advertising, and direct mail

Ensure consistent, benefit-focused messaging across all marketing deliverables to address customer needs and opportunities

Utilize marketing automation tools to set up and optimize multi-step campaigns; experience with CRM systems is essential

Collaborate with cross-functional teams to align new programs with marketing strategy, sales objectives, partnerships, and value propositions

Manage timely campaign delivery and execution, monitoring performance and implementing course corrections as needed

Provide regular updates to stakeholders to maintain alignment and transparency

Maintain a strong understanding of the buyer journey to inform campaign design and execution

Qualification

Campaign managementIntegrated marketing strategiesCRM proficiencyB2B writing skillsMarketing automation toolsProject managementCollaboration skillsCritical thinkingTime managementPresentation skills

Required

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent combination of education and experience)

5+ years of experience in campaign management or a deep understanding of the production printing industry

Proven success in creating and executing impactful marketing strategies that drive demand

Experience developing, executing, and optimizing integrated campaigns across digital, social media, search, email, advertising, events, and content creation

Exceptional B2B writing and presentation skills (including PowerPoint)

Strong understanding of the marketing funnel, metrics, and analytics for campaign optimization

Proficiency with CRM and marketing automation platforms

Excellent communication, collaboration, and cross-functional influencing skills

Knowledge of messaging methodologies and ability to stay current with marketing and technology trends

Critical thinking, project management, and time management skills