Arlon Graphics · 1 month ago
Senior European Sales Manager
Arlon Graphics is a dynamic company in the graphics and signage industry, seeking a Senior European Sales Manager to support their European sales team. This role involves managing sales personnel, driving sales processes, and ensuring the team meets their targets while developing strategies for market growth.
Graphic DesignManufacturing
Responsibilities
Team Management - management of 8 Regional Sales Managers
Strategically & proactively oversee and drive the achievement of the sales team's monthly targets, ensuring alignment with overall business objectives and fostering a high-performance culture
Translate regional objectives into actionable targets and KPIs for direct reports
Actively manage the individuals’ sales targets on a monthly basis to address who meeting targets, and implement actions as required
Conduct thorough analysis and deliver weekly feedback on sales activities by tracking performance, interpreting data, and reporting progress against targets. This role requires a deep understanding of the underlying metrics and effective communication of insights across the business
Provide consistent and detailed reports on sales activities to the Sales and Marketing Director, highlighting necessary actions and strategic recommendations
Own and grow relationships with key accounts, distributors, and partners in assigned territories
Support team members in closing large opportunities and complex negotiations
Execute business plans aligned with the company’s sales strategy and market priorities
Monitor regional market trends, competitor actions, and customer demands
Identify opportunities for growth in new applications (vehicle wrapping, signage, architectural graphics, etc.)
Collaborate with marketing on regional campaigns, exhibitions, and lead-generation initiatives
Manage European sales pipeline in line with KPI quota (3-4 x sales pipeline coverage relative to quarterly revenue targets)
Manage regional sales budgets, forecasts, and performance reports
Ensure alignment with company pricing strategies and profitability goals
Provide regular feedback to the Director of Sales and Marketing EMEAI on sales pipeline, challenges, and opportunities
Oversee and manage the sales pipeline, ensuring efficient tracking, forecasting, and progression of opportunities to maximize revenue
Identify objectives, strategies, and action plans to improve short and long-term sales and earnings
Manage customer relationships by building and maintaining strong connections with regional distributors at the management level, ensuring the Sales and Marketing Director is involved as a point of escalation when necessary
Qualification
Required
Experience in managing sales teams is a requirement
Must be based in Mainland Europe – with ability to travel
A minimum of 5 years' people management experience is essential
Demonstrated success in managing diverse teams and achieving sales targets is required
Ability to track performance metrics and report on progress
Strong proficiency in MS Word and Excel
Familiarity with CRM software and sales analytics tools
Preferred
Experience in the graphics & signage industry is preferred
A minimum of 5 years of experience in the graphics & signage industry, with a strong understanding of the digital print media and modern printing methods (solvent, eco-solvent, latex, UV) is preferred
Experience from the OEM industry - printers, inks and accessories would be considered
Bachelor's degree in business or technical discipline is advantageous
Familiarity with technical coatings and laminating processes is a plus