The Trade Desk · 1 week ago
Performance Marketing Manager
United States
Full-time
Remote
Senior Level
$78K/yr - $142K/yr
5+ years expThe Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. They are seeking a Performance Marketing Manager to develop and own the annual performance marketing strategy, partner with the business development team to drive acquisition goals, and manage Salesforce workflows for lead generation. This role requires a blend of strategic storytelling, analytical thinking, and collaborative skills to foster relationships across various teams.
AdvertisingDigital MediaInformation TechnologyInternetMobileNative AdvertisingSocialSoftwareVideo Advertising
Responsibilities
Develop and own our annual performance marketing GTM strategy, including vision, objectives, activation plans, and a measurement strategy for business expansion
Partner directly with new business BD team to drive acquisition goals and apply a performance mindset to marketing’s partnership with BD
Responsible for prospecting events strategy, getting TTD BD 'hunters' into the right rooms and conferences to meet new contacts
Own the NAMER webinar strategy from planning through execution and measurement, finding creative content angles across product launches, research, and category-specific themes to engage new and existing clients
Lead Salesforce workflows that connect Commercial teams with new business opportunities, specifically the hand-off of MQLs
Develop standardized communications with clear insights about lead source, direction for BD, and next steps to build regular Salesforce habits across teams
Partner with internal teams on trainings and process to streamline Salesforce collaboration
Manage the creation and active maintenance of Ideal Customer Profiles (ICPs) for our key audiences
Develop regular, templatized reporting on progress towards company acquisition goals, in partnership with Marketing Analytics team
Build strong relationships with cross-functional stakeholders, including but not limited to Digital Marketing, Brand Marketing, Editorial, Business Development, Marketing Operations, Analytics, Revenue Operations, and Commercial Training
Serve as a connector across PR, Events, and Creative teams to amplify Performance Marketing efforts where relevant
Contribute to the wider Marketing team’s culture of innovation, creativity, bias towards action, and continuous improvement
Qualification
Required
5+ years of experience in brand marketing, performance marketing, or related roles, ideally with exposure to the ad tech, media, or data partnership ecosystems
Ability to translate complex concepts into clear, compelling narratives tailored for diverse audiences
Strong balance of analytical, creative, and operational thinking
Comfortable designing structure within uncertainty, building clarity and process where there hasn't been before
Collaborative mindset and thrive in cross-functional environments
History of building effective collaborative relationships with senior BD counterparts
Comfortable managing multiple projects and workstreams with a high level of autonomy and ownership
Curious, creative, and motivated to grow with a dynamic team
Benefits
Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
Around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan
Company
The Trade Desk
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
1001-5000 employees
H1B Sponsorship
The Trade Desk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (57)
2024 (49)
2023 (38)
2022 (39)
2021 (31)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$257.5MKey Investors
Wellington ManagementBridge BankHermes Growth Partners
2021-07-08Post Ipo Equity
2016-09-21IPO
2016-05-09Debt Financing· $125M
Leadership Team
Jeff Green
CEO
Mitch Waters
SVP - Southeast Asia, India, Australia & New Zealand
Recent News
2026-01-06
Company data provided by crunchbase