Dow Jones · 5 days ago
Senior Designer, Performance Marketing
New York, NY
Full-time
Onsite
Senior Level
$90K/yr - $110K/yr
5+ years expDow Jones is a leading company in the media sector, seeking a talented Senior Designer to join their Brand Marketing team. This role focuses on leading the design and execution of performance marketing campaigns across various platforms, ensuring brand consistency while driving customer acquisition and engagement.
Digital MediaNewsPublishingSocial Media
Responsibilities
Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts
Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems
Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency
Design and produce high-quality creative across platforms, including static, animation, and lightweight video assets
Deliver a high volume of variations efficiently, in collaboration with Brand team and creative production agency partner, while maintaining quality, brand alignment, and a test-and-learn mindset
Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights
Focus on designing performance marketing ads for WSJ, MarketWatch, WSJ+, and related brands
Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels
Execute designs that align with briefs, business objectives, and brand standards while supporting performance and scalability
Retouch images, edit video, and perform visual enhancements to ensure polished, high-quality output
Optimize creative using performance data, audience behavior, and platform insights to improve results
Partner closely with the Brand team, project managers, and creative production agency partner to understand objectives, plan workload, meet timelines, and deliver cohesive creative
Ensure design solutions support marketing and revenue objectives while reinforcing brand standards
Stay current on industry best practices, platform updates, competitor creative and campaigns, and emerging approaches in performance marketing design
Track social media, lifestyle, cultural, and platform-native trends to create relevant, engaging creative
Be a continuous learner, applying insights from design, creative, and category-adjacent trends to inspire new approaches
Concept, design, and deliver performance-driven creative across paid and owned channels
Build email layouts and enhance visual systems for customer engagement and acquisition flows
Translate strategy, insights, and data into audience-first creative solutions
Design, test, and iterate a high volume of campaign assets efficiently
Present ideas and concepts clearly and effectively to colleagues and stakeholders
Ensure every asset is on-brand, high-quality, and aligned with broader business and marketing priorities
Apply platform best practices and trend awareness to evolve the creative approach continuously
Incorporate performance learnings and customer insights to refine creative output
Contribute to a culture of experimentation, agility, and creative innovation within marketing
Execute work using Figma, Knak, and Adobe Creative Cloud with consistency and quality
Qualification
Required
5–7 years of experience in visual design, marketing design, or performance creative
Strong portfolio demonstrating visual design excellence and experience building or implementing digital brand identities
Strong conceptual thinking paired with excellent production skills
Fast, self-reliant, and comfortable lightly project-managing their own workload
Strong communicator who can influence and align stakeholders
Expert-level Figma skills and experience with design systems
Expertise in Adobe Creative Suite (AfterEffects, Photoshop, Illustrator, InDesign)
Experience producing both static and animation/video creative for performance platforms
Strong understanding of brand identity, layout, typography, and visual systems
Ability to balance brand integrity with performance-driven experimentation
Thrives in fast-paced, high-output environments with shifting priorities
Excellent communication skills and ability to present and explain design decisions clearly
Familiarity with accessibility standards and best practices
BA/BFA in Graphic Design, Visual Design, Visual Communication or related fields
Preferred
Preferably coming from an in-house environment
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Company
Dow Jones
Dow Jones is a news and business information provider that delivers content to consumers and organizations via newspapers and more.
1001-5000 employees
H1B Sponsorship
Dow Jones has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (40)
2023 (48)
2022 (72)
2021 (44)
2020 (39)
Funding
Current Stage
Late StageTotal Funding
unknown2007-12-13Acquired
Leadership Team
Almar Latour
CEO, Dow Jones & Publisher, The Wall Street Journal
Sarah Cottle
Executive Vice President and General Manager, Energy
Recent News
2026-01-09
Company data provided by crunchbase