Etsy · 2 hours ago
Manager, Marketing Analytics
Brooklyn, NY
Full-time
Hybrid
Mid, Senior Level
$174K/yr - $226K/yr
6+ years expEtsy is the global marketplace for unique and creative goods, seeking a Marketing Analytics Manager to lead a team of data scientists. The role involves employing sophisticated analysis and measurement techniques to support the Brand Marketing Organization and drive strategic operational processes.
Consumer GoodsE-CommerceInternetRetailSales
Responsibilities
Manage a team of data scientists, providing deep technical mentorship. Code reviews, guiding statistical methodology, and ensuring best practices in our analytics workflow
Collaborate closely with Brand Media Marketing (Above the Line, Creator & Influencer, Affiliate, Paid Social) and Marketing Tech team management to develop strategies to sustain and grow our buyer base. Influence how budgets are allocated across Brand Media channels to maximize incremental growth
Architect and refine our measurement methodology for upper-funnel channels. Lead the develop of incrementally tests to validate the impact of brand media where click-based tracking falls short
Work with the technical teams to integrate Brand Media inputs into our Media Mix Models (MMM) and attribution logic, ensuring our models accurately reflect the nuances of the ATL, Creator and Affiliate ecosystems
Synthesize complex analytical findings into concise, actionable recommendations for senior executives. Translate statistical significance into business confidence
Elevate the level of your team by bringing in external examples and advanced coding/modeling perspectives, ensuring we are continually refining our analytical toolkit
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Qualification
Required
6+ years experience as a data scientist/analyst or in a quantitative role in which you have direct experience developing and testing Marketing Mix Models
Lead Analytics or Data Science teams, and provided useful and actionable feedback
Mastery of SQL (experience with BigQuery preferred) and advanced proficiency in R/Python
Experience with existing open source MMM packages, Looker, Looker Studio or other data visualization software
Comfortable reviewing your team's code, troubleshooting data pipelines, and ensuring statistical rigor in production environments
Experience guiding and scaling marketing efforts and a deep understanding of brand marketing theory and practice, preferably with a focus on Above the line, Creator Collective & Influencer, Affiliate and Paid Social in a retail/marketplace setting
Understand measurement techniques, such as customer lifetime value (CLV), marketing mix models (MMM), experimental design and brand measurement
A successful track record of distilling highly complex problems into narratives that are concise and action focused
Benefits
Equity package
Annual performance bonus
Competitive benefits that support you and your family
Company
Etsy
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items.
1001-5000 employees
H1B Sponsorship
Etsy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (46)
2023 (32)
2022 (52)
2021 (45)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$747.26MKey Investors
Elliott Management Corp.Index VenturesAccel
2025-06-12Post Ipo Debt· $650M
2024-02-01Post Ipo Equity
2017-05-15Post Ipo Equity
Leadership Team
Josh Silverman
CEO
Zofia Ciechowska
Vice President, People Strategy
Recent News
Observer.com
2025-12-27
2025-12-25
Retail Dive
2025-12-24
Company data provided by crunchbase