O Positiv Health · 1 week ago
Director of Growth Marketing
Santa Monica, California
Full-time
Hybrid
Director/Executive
$180K/yr - $200K/yr
7+ years expO Positiv Health is a Los Angeles-based women’s health company focused on supporting women through various stages of life. The Director of Growth Marketing will oversee the paid-media strategy to drive customer demand and acquire new customers for their wellness products, managing campaigns and collaborating with stakeholders to optimize performance.
Dietary SupplementsHealth CareWellness
Responsibilities
Determine where potential customers spend their time and design strategies to reach and acquire them
Deploy large budgets in performance media campaigns
Iterate and test messaging and tactics to better optimize costs to acquire customers
Design processes and dashboards to understand performance across a diverse set of channels
Figure out how to look for signs of successful campaigns and actions to take to scale
Evolve the organization’s knowledge of performance and how to predict success
Oversee a growing team of media managers who run performance marketing campaigns
Lead and coach expert team members and understand how to grow their capabilities
Design processes to steer and optimize team activities
Qualification
Required
7+ years of experience in digital marketing and 2+ years of experience managing a team
2+ years experience at a top tier management consultancy or investment bank OR 2+ years experience leading a paid media team at a DTC company
Interest in scaling the revenue of startups for successful exit
Experience with data analysis (e.g. Excel)
Experience in Meta Ads Manager + relevant experience with additional paid channels
Bachelor's Degree
Strong leadership & communication skills: listen, mentor, and teach by example
Ability to manage multiple moving pieces
Strong time management and prioritization skills
Adaptable to new social platforms and advertising technologies
Thoughtful and self-reflective, willingness to learn
Team-player, hard-working, organized, and goal-oriented
Excitement for startups and building from the ground up
Preferred
Startup and/or e-commerce experience is a plus
Passion for e-commerce, consumer retail and/or digital marketing is a plus
Benefits
Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
401K with matching
$50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
An environment of collaboration, high performance, & respect amongst all employees and managers
Company
O Positiv Health
O Positiv Health is about feeling your best.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bobby Bitton
CEO & Co-Founder
Brianna Bitton
Co-Founder
Recent News
2026-01-14
2025-11-04
Company data provided by crunchbase