NerdWallet · 7 hours ago
Senior CRM Manager I
United States
Full-time
Remote
Senior Level
5+ years expNerdWallet is on a mission to bring clarity to all of life’s financial decisions and is seeking a dynamic Senior CRM Manager to lead a team focused on enhancing the logged-in experience. The role involves driving loyalty and engagement through multi-channel marketing programs and translating business goals into effective CRM strategies.
ConsumerFinancial ServicesInternetPersonal Finance
Responsibilities
Identify and translate business goals into effective CRM marketing strategy and roadmap
Drive the strategy and vision for all campaigns within area of responsibility
Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
Implement and optimize day-to-day processes to increase team velocity
Use data to drive decisions around campaign optimization and performance targets
Cascade campaign metrics, trial data, and best practices to relevant stakeholders
Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad-reaching impact
Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback
Qualification
Required
5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies
Deep expertise in strategic and technical SEM with an emphasis on email and push channels
2+ years of marketing management experience with a proven track record of managing and developing high-performance marketing teams
Ability to build and deliver campaigns utilizing CRM tools such as Iterable, Segment, and others
Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns
Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools
Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions
Experience working cross-functionally within a matrixed organization
Preferred
Experience working on a FinTech, PropTech, or Real Estate industry
Benefits
Industry-leading medical, dental, and vision health care plans for employees and their dependents
Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
Mental health support
Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
401K with 4% company match
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
Disability and Life Insurance with employer-paid premiums
Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
Company
NerdWallet
NerdWallet develops a financial platform to help people find the right credit cards and mortgage rates.
501-1000 employees
H1B Sponsorship
NerdWallet has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (20)
2023 (24)
2022 (29)
2021 (22)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$105MKey Investors
Camelot Financial Capital ManagementIVPSilicon Valley Bank
2021-11-04IPO
2021-05-21Secondary Market
2021-05-07Secondary Market
Leadership Team
Tim Chen
CEO
Hanah Cho
Vice President, Content
Recent News
Business – Baltimore Sun
2025-12-21
2025-12-17
2025-12-17
Company data provided by crunchbase