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Taylor Corporation · 1 month ago

Digital Marketing Coordinator

North Mankato, MN

Full-time

Onsite

New Grad, Entry Level

$50K/yr - $65K/yr

Taylor Corporation is a dynamic, diversified company with big plans for the future. They are seeking a Digital Marketing Coordinator to support several wholesale print brands, manage content creation, and coordinate marketing campaigns while ensuring effective communication with teams and partners.

Brand MarketingComputerDigital SignageElectronicsInformation TechnologyManufacturingPersonal BrandingPrintingProfessional ServicesService Industry

Responsibilities

Manage ongoing content creation for prints brand such as TOG.ink and Carlson Craft across email, web, social, blog, influencers, and product launches

Plan and schedule weekly email campaigns, proof copy, select imagery, and coordinate with designers

Maintain the content calendar and keep weekly projects organized

Guide homepage banners, rotating imagery, and product features by providing direction, copy, and creative needs

Write and publish blog posts (2× per month per brand), selecting topics tied to launches, trends, and education

Prepare imagery, format posts in WordPress, and monitor performance through GA4 (Google Analytics)

Supporting quarterly presentations and analyzing data accordingly

Respond to relevant blog comments and engage with our designer community

Handle social media postings and answer questions through Meta Business Suite (Facebook)

Manage influencer outreach, communication, and coordination of assets and product details

Support new product launches with descriptions, bullets, titles, meta data, and search terms

Coordinate with Asana project assignments, photography, and design teams

Maintain and update website content; help evaluate requests from Customer Service

Track new member signups and quarterly review tasks and presentations

Assist with platform transitions, WordPress access, and channel setup

Bring an upbeat, solution-oriented energy to cross-team communication

Qualification

Google AnalyticsWordPressSocial media platformsAsanaMicrosoft Office SuiteClear communicatorOrganizedProactivePrint worldWriting skills

Required

Bachelor's degree in Business, Marketing, or a related field

Experience with: Asana, the Microsoft Office Suite (Outlook, PowerPoint, Excel), Google Analytics, WordPress, and social media platforms (Instagram, Facebook, TikTok)

Strong writing and proofreading skills

Organized, proactive, and comfortable juggling multiple projects

Clear communicator who works well with creative, technical, and customer-facing teams

Understanding of (or excitement to learn) the wholesale stationery and print world