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Direct Digital Holdings · 1 month ago

Account Manager, Performance Marketing Solutions

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Direct Digital Holdings is a leading advertising and marketing technology platform that delivers marketing solutions through its brands. They are seeking a highly motivated Account Manager focused on driving Performance Marketing Solutions, responsible for developing and executing strategies that align with clients' goals and ensuring optimal return on investment.

Advertising

Responsibilities

Serve as the primary client-facing contact, building trusted relationships while maintaining clear, proactive, and concise communication

Present media campaign performance and insights to clients with varying levels of digital expertise, ensuring clarity and confidence in every interaction

Deliver weekly and monthly performance presentations that tell a compelling story supported by accurate data

Respond to all external and internal requests within 24 hours and maintain high professional accountability

Proactively address client concerns and identify opportunities for optimization and revenue growth

Develop and deliver accurate, complete, client-ready weekly and monthly performance reports that not only include metrics but clearly tell the campaign story

Demonstrate competency in reading, interpreting, and translating campaign data (e.g., Impressions, Clicks, Conversion Rates, ROAS, CPA, ROI) into actionable recommendations

Collect, interpret, and explain performance data confidently to both clients and internal teams

Submit all reports and deliverables for internal review ahead of deadlines

Use storytelling techniques to convey complex results in a way that is digestible, engaging, and aligned with client goals

Develop, implement, and manage performance marketing strategies across digital platforms, including frameworks for testing and scaling

Align marketing strategies with client goals, focusing on achieving or surpassing Conversions, ROAS, ROI, and KPIs

Oversee the execution of campaigns from planning through optimization, collaborating with media, creative, and reporting teams

Manage budgets, timelines, and campaign communications

Facilitate smooth campaign launches, onboarding, and material reviews

Monitor campaign performance and implement bi-weekly optimizations to improve outcomes

Conduct campaign audits and provide insights and recommendations that inform future strategy

Drive the development, testing, and optimization of ad creatives, copy, targeting strategies, and tracking

Stay informed on evolving digital trends, tools, and best practices, ensuring team alignment and continuous learning

Qualification

Performance marketingDigital advertising platformsReporting toolsClient managementProject management toolsStorytelling skillsAnalytical skillsLeadership capabilitiesCommunication skillsAdaptability

Required

Bachelor's degree in marketing, business, or a related field

Minimum of five years of experience in performance marketing with significant client-facing responsibilities and account management

Proven ability to present marketing performance, insights, and recommendations to clients with confidence and clarity

Strong storytelling skills: able to translate complex digital metrics into compelling, easy-to-understand narratives for clients of all experience levels

Demonstrated experience producing accurate, client-ready reports and presentations under tight deadlines

Deep expertise in digital advertising platforms such as Google Ads, Facebook/Instagram Ads, and programmatic tools

Proficiency with analytics and reporting tools (Google Analytics, Adobe, Google Data Studio, Excel)

Familiarity with project management tools (Asana, Basecamp) and MS presentation tools

Exceptional communication and presentation skills

Strong analytical skills with a data-driven approach to decision-making and the ability to interpret and explain campaign performance

Highly organized, proactive, detail-oriented, and accountable

Strong leadership, collaboration, and team-building capabilities

Adaptability and continuous learning mindset in a rapidly evolving digital landscape