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OMD · 7 hours ago

Senior Associate, Integrated Media Planning

New York, NY

Full-time

Hybrid

Mid, Senior Level

$40K/yr - $75K/yr

1+ years exp

OMD is the world’s largest media network, recognized as Cannes Lions 2024 Media Network of the Year. The Senior Associate, Integrated Media Planning will support media planning efforts by managing deliverables, building relationships, and leveraging data to drive strategies and insights.

AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media

Responsibilities

Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior

Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed

Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities

Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key

Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client

Qualification

Media planning experienceMedia fundamentalsCommunication skillsData analyticsResearch sources

Required

Graduate of a four-year college or university

1-2 years of media planning experience

Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs

Sufficient communication skills across internal teams and client-facing contacts

Comfort planning across channels and platforms

Readiness to learn the client service aspect of media planning

Command of media fundamentals and ability to educate an Assistant

Ready to take on management responsibilities

Understanding of key research sources

Some knowledge of current trends and innovations in media

Comfort with trafficking, data, analytics and measurement