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Pathward · 6 hours ago

Marketing Coordinator

United States

Full-time

Remote

Entry Level

$43K/yr - $70K/yr

2+ years exp

Pathward is a financial empowerment company dedicated to creating financial inclusion for all. The Marketing Operations Coordinator will orchestrate operational and content workflows for campaigns, ensuring timely execution and supporting marketing systems for scalability and data-driven decisions.

ConsultingFinanceFinancial Services

Work & Life Balance

Responsibilities

Coordinates the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule

Partners with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels

Supports campaign setup in marketing automation and CRM platforms (e.g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation

Manages campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams

Assists with publishing and updating digital assets (e.g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools

QAs content, links, and creative across all campaign assets prior to launch

Tracks and reports on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization

Manages timelines, deliverables, and priorities in marketing project management tools (e.g., Workfront, Asana)

Collaborates closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging

Coordinates reviews, feedback, and approvals between stakeholders to keep projects moving smoothly

Partners with Product Marketing, Sales and RevOps teams to ensure lead routing, campaign attribution, and reporting accuracy

Maintains and updates marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance

Maintains data hygiene and segmentation integrity within marketing automation and CRM platforms

Ensures campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields)

Supports integration and maintenance of marketing tech tools such as email, analytics, and project management platforms

Documents processes and contribute to improving operational workflows to enhance efficiency and scalability

Other duties as assigned

Qualification

Marketing automation toolsCRM systemsProject managementB2B marketing experienceData analysisProofreading skillsOrganizational skillsDetail-orientedCreative collaborationCommunication skills