The Pond Guy ยท 1 month ago
Email and SMS Strategist
United States
Full-time
Remote
Mid, Senior Level
4+ years expThe Pond Guy is a leading manufacturer and distributor of pond, lake, and water garden products, and they are seeking an Email & SMS Strategist. This role focuses on strategizing, executing, and optimizing email and SMS marketing campaigns to enhance customer engagement and drive revenue growth.
RetailWaterWater Transportation
Responsibilities
Develop and execute email and SMS marketing strategies to drive sales and engagement
Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization
Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance
Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations
Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies
Work closely with content, design, and product teams to ensure consistent messaging and brand voice
Create automated workflows, behavior-based messaging sequences, and win back campaigns to enhance customer retention
Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging
Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns
Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team
Qualification
Required
4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics
Experience working with D2C Ecommerce brands is required
Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations
Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance
Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS
Strong project management skills utilizing work management software (such as Asana)
Excellent written and verbal communication skills, with attention to detail
Preferred
Basic HTML and CSS knowledge for email formatting is a plus
Benefits
Blue Cross Blue Shield Healthcare
Dental Insurance
Vision Insurance
Short-term Disability Insurance
Long-term Disability Insurance
Accident Insurance
Critical Illness Insurance
Life Insurance
Paid Time Off
Holiday pay effective immediately(8 holidays recognized)
401 (k)with employer 4% match and revenue sharing
Employee Referral program
Additional Training Programs: Career Development and Department Shadows
Company
The Pond Guy
ThePondGuy is a mail-order pond, lake, water garden & water feature supply company.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase