Apply on Employer Site

Red Lantern Strategy · 1 month ago

Consumer Insights / Marketing Research Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

$90K/yr - $110K/yr

3+ years exp

Red Lantern Strategy is a custom marketing research and strategy firm seeking an experienced Consumer Insights / Marketing Research Manager to join their team. The role involves overseeing project management, developing research proposals, and presenting findings to clients, while focusing on qualitative and quantitative research methods.

Business DevelopmentConsultingMarket ResearchMarketing

No H1B

U.S. Citizen Only

Responsibilities

Serving as a key client contact on projects coordinating project management, gathering feedback on materials, and providing strategic guidance with consultation from RLS senior project leaders

Proposal development and research design

Project management – ensuring that research tasks are completed according to client timelines/meet deadlines

Communicating/coordinating with vendors to ensure successful project delivery

Research Instrument Development

Screeners

In-Depth Interview guides, focus group discussion guides, digital board discussion guides, and surveys

Qualitative fieldwork

Digital qualitative programming/testing to ensure a smooth participant experience

Moderating online discussion boards and potentially in-depth interviews

Analysis and report writing

Being a key thinker/contributor to the development of insights

Being a primary author and support on research reports

Presenting research findings to clients

Qualification

Market Research experienceQualitativeQuantitative dataFocus group moderationMS Excel proficiencyMS PPT proficiencyVisual design skillsVideo editing skillsPolished communicationTeam collaborationProblem solving

Required

Have 3-5 years of hands on Market Research experience

Have B.A. or graduate-level degree

Be a US Citizen and live in the Northeast US with the ability to occasionally commute to NYC for team and client meetings

Be an experienced moderator of focus groups and IDIs (online and/or in-person) [Note: candidates will be required to submit a moderating reel/sample]

Have expertise in working with qualitative and quantitative data

Think big picture/strategically and be detail oriented – can track complex client needs, project objectives, and to-dos across multiple projects simultaneously

Have a passion for data and for problem solving – enjoys the process of starting with data, identifying themes, and boiling up to a clear story that addresses client needs

Be adept at identifying qualitative themes and insights

Be skilled at manipulating quantitative data in Excel to assist in the identification of trends, and be 'good with numbers'

Enjoy working in teams via a collaborative process

Be a polished communicator – comfortable speaking up in groups, good at expressing self verbally and in writing

Have passion/Interest in learning about business (via learning about business through diverse client needs across industries)

Be proficient in MS Excel, advanced knowledge preferred/a plus

Be proficient in MS PPT, presentation design experience (e.g., building charts and visuals in PPT)