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Informa · 1 month ago

Field Marketing Operations Manager

275 Grove St, Auburndale, MA 02466, USA

Full-time

Onsite

Mid Level

$100K/yr - $120K/yr

3+ years exp

Informa is a global leader in business-to-business events, digital services, and academic research. The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

Responsibilities

Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities

Design pre-event, during-event, and post-event sales activation strategies to maximize ROI

Coordinate event-specific messaging and materials that enable meaningful sales conversations

Develop event follow-up processes and tracking to ensure timely engagement with qualified leads

Implement measurement frameworks to track event-driven pipeline and revenue impact

Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives

Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation

Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities

Lead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals

Mentor and support team members on field marketing best practices, account-based marketing, and sales alignment

Generate regular reports on marketing activities, providing insights and recommendations to senior management

Qualification

Marketing automation platformsCRM systemsCampaign managementEvent managementDigital marketing best practicesData-driven mindsetProject management skillsDistributed teamsCommunication skillsInterpersonal skills

Required

Bachelor's degree in Marketing, Business Administration, or related field

3-5 years of experience in marketing operations or field marketing roles

Proven track record in campaign management and marketing analytics

Strong understanding of marketing automation platforms and CRM systems

Familiarity with digital marketing best practices and measurement

Orientation with event-based sales activation strategies and execution

Excellent project management skills with ability to manage multiple initiatives simultaneously

Data-driven mindset with experience in performance measurement and reporting

Outstanding communication and interpersonal skills

Experience working with distributed sales and marketing teams

Preferred

Experience with marketing automation platforms (Marketo, HubSpot, Eloqua)

Knowledge of CRM systems (Salesforce, Microsoft Dynamics)

Familiarity with project management methodologies

Understanding of digital marketing channels and integration with field activities

Proven success in event management and results tracking

Benefits

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world