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Forbes · 5 hours ago

Social Strategist

Jersey City, NJ

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Forbes is an iconic global media brand that has symbolized success for over a century. They are seeking a highly creative and trend-savvy Social Strategist to manage and program their social accounts, drive engagement, and curate content. The ideal candidate will have a strong understanding of social media platforms and a proven ability to create compelling content that resonates with audiences.

EdiscoveryEducationNewsPublishingSocial News

Responsibilities

Own day-to-day management and programming of assigned Forbes social accounts, including feed curation, scheduling, and execution of a high-volume content calendar

Translate the social strategy set by the Director of Social Strategy & Programming into daily publishing, distribution, and programming decisions

Curate and prioritize content across the Forbes ecosystem, determining what content should be published, when it should go live, and how it should be positioned for the audience

Create and publish daily social content, including static feed posts and select social video assets, applying light editing and finishing touches when needed

Lead social-first ideation, including developing new series, formats, and interview concepts designed specifically for platform-native performance

Provide clear creative direction and requests to Social Producers, editorial video teams, and design partners to support social programming needs

Review interviews and video content to identify moments, write social-first questions, and conduct short, on-camera social interviews when appropriate

Plan and execute social rollouts for major Forbes lists, franchises, events, and tentpole moments

Manage Instagram Stories and other in-platform features, oversee community engagement, and monitor audience response in real time

Track performance and apply insights to refine content strategy, programming decisions, and future social initiatives

Qualification

Social media managementContent curationAdobe Premier ProInstagram expertiseVideo editingAudience engagementContent strategyCreative collaboration

Required

2+ years of experience managing and programming social accounts for a media company, publication, entertainment brand, or consumer brand, with clear ownership over feed curation and scheduling

Hands-on experience utilizing Adobe Premier Pro, Capcut, Photoshop, and Canva for creating content, including static feed posts and light video edits or polish, and understands how to elevate assets for social distribution

Strong platform expertise across Instagram, TikTok, and LinkedIn, with a deep understanding of what performs, why it performs, and how to adapt strategy accordingly

Proven track record of driving meaningful engagement and audience growth through thoughtful content curation and social-first strategy

Highly editorially minded, with the ability to quickly identify moments, angles, and narratives that will resonate with a specific audience

Comfortable ideating social-first concepts, series, and interview questions, and contributing creatively to new formats and franchises

Confident collaborating cross-functionally with video producers, editors, designers, and editorial teams, and giving clear, actionable creative feedback

Organized, decisive, and audience-first, with the ability to manage high volumes of content and make strong judgment calls in a fast-paced environment

Uses social platform reporting and performance data to make informed programming decisions and optimize ongoing social strategy

Applicants must include a portfolio or work samples demonstrating social media content creation, account management, and strategy