Arrive · 1 day ago
CRM Campaign Manager
Atlanta, GA
Full-time
Onsite
Mid Level
3+ years expArrive is a leading global mobility platform focused on transforming urban mobility. The CRM Campaign Manager will play a pivotal role in developing, managing, and executing campaigns aimed at attracting and retaining customers, while contributing to customer engagement and revenue targets.
Information Technology & Services
Responsibilities
Plan both the strategic communication and the actual execution of the program to ensure quality deliverables
Ensure effective end-to-end delivery of CRM campaigns across push, in-app, SMS, and email in collaboration with Product, Regional, and Global Marketing Managers
Analyze performance, set up plans, and take action to improve and optimize CRM campaigns
Structure A/B and/or multivariate tests to optimize campaigns and programs, incorporating content strategies to drive user engagement
Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels
Develop and execute methods for upsell/cross-sell to directly contribute to revenue targets
Be a customer advocate within Arrive, ensuring the highest quality interactions with the user across all lifecycle channels
Qualification
Required
3–5 years of relevant working experience in CRM or marketing
Bachelor's degree in a relevant field
Advanced proficiency in CRM tooling, preferably Braze, with the ability to build and QA complex campaign logic
Experience with A/B testing, experimentation, and a strong understanding of CRM and Customer KPIs
Basic knowledge of analytics tools such as Looker and Mixpanel
Demonstrated experience in cross-functional collaboration
Company
Arrive
Arrive brings together some of the most trusted names in urban mobility, EasyPark, ParkMobile, RingGo, Parkimeter, Flowbird, YourParkingSpace, Parkopedia, and Yellowbrick, into one global force for smarter, more seamless travel.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase