Butler/Till · 3 weeks ago
Senior Account Director
Butler/Till is a strategic leader in marketing and media, seeking a Senior Account Director to manage a portfolio of complex clients. The role involves acting as a trusted advisor to executive clients, overseeing team performance, driving growth, and enhancing client relationships.
Marketing
Responsibilities
Oversee and lead a team on the strategic direction, profitability, and growth of a complex, multi-account portfolio, serving as the senior point of escalation and strategic counsel
Partner with executive-level clients to influence business transformation and integrate solutions that drive measurable impact
Champion a consultative, insight-driven approach that anticipates client needs and positions the Agency as a strategic growth partner
Identify and pursue opportunities for enterprise growth through organic expansion, diversification of services, and net new business development
Guide the financial stewardship of accounts, ensuring accuracy in forecasting, margin health, and long-term profitability
Identify and escalate opportunities, risks, and pivots to business strategy
Establish clear success parameters, and continuously reevaluate and evolve objectives and priorities as part of the Agency’s evergreen account planning process
Build and nurture senior client relationships at the executive level, establishing Butler/Till as a trusted strategic advisor
Proactively identify and pilot innovative solutions that advance the Agency’s capabilities and client value proposition
Translate emerging trends into actionable opportunities that drive client and Agency differentiation
Represent Butler/Till externally through thought leadership, client presentations, and industry participation
Guide team members on managing client and client-partner reviews across the account portfolio, ensuring alignment on impact, priorities, and engagement opportunities
Contribute to Butler/Till’s strategic initiatives, thought leadership, and business planning processes
Act as a key voice in the development of Agency-wide best practices, frameworks, and client leadership standards
Deliver customer intimacy, using client survey and direct-client and client-partner feedback as the guide for focusing on continuous improvement in building strong relationships as a strategic business partner
Be a trusted marketing consultant by having a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact
Drive forward-looking planning that is supported by relevant business analysis and implications with support from the Account Supervisor and other cross-functional peers
Define macro-vision and strategy alongside cross-functional counterparts, ensuring measurable business outcomes from inception through implementation
Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes
Accountable to ensure that the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work
Lead the cross-functional development of account vision and strategy that supports client retention, growth, and profitability, while aligning with Butler/Till’s broader Enterprise objectives and strategies
Enable an end to end cross-functional workflow that cultivates collaboration and removes barriers to level-up client deliverables and results. Contribute to internal RACIs and model best-in-class communication and collaboration practices to support the process
Ensure the Agency’s cross-functional strategies align with the client’s overall vision and objectives
Lead the internal cross-functional team in effectively onboarding new clients, ensuring excellence in delivery, relationship health, and early success milestones
Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each
Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
Remove barriers to enable team outcomes
Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
This role will also include contributing to net new business opportunities for the Agency through participation in new business research, strategy, pitches and support
Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account(s); subject to change based on the dynamic needs of individual clients
Qualification
Required
Bachelor's degree in Communications, Media, Marketing, Public Relations, or a related field
12+ years of experience in client-facing strategic account leadership roles within marketing, advertising, media, or communications
8+ years-experience in healthcare and/or pharmaceutical media
5+ years managing a team
Demonstrate a track record of fostering organic growth and successfully introducing new services
Excellent written and verbal communication skills, especially tailored for executive-level communication
Strong presentation skills
Intermediate level use of Microsoft Office products
Preferred
Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance
Experience with media planning and marketing research tools
Experience working in an agency setting
Benefits
ESOP (employee stock ownership plan)
Annual bonus
Full benefits package
Paid time off benefits
100% paid parental leave
Company
Butler/Till
Butler/Till is a media agency that knows the difference between impressions and connections.
Funding
Current Stage
Growth StageRecent News
2026-01-21
2026-01-06
Rochester Business Journal
2025-12-27
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