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Vontier · 11 hours ago

Global Marketing Manager – Alternative Fuels

United States

Full-time

Remote

Senior Level

$85K/yr - $120K/yr

5+ years exp

Vontier is a global industrial technology company focused on providing innovative and sustainable solutions. The Global Marketing Manager at ANGI Energy is responsible for driving profitable growth for the Alternative Fuels product lines through strategic marketing plans, collaboration with teams, and expertise in digital marketing.

Customer ServiceLogisticsTransportation

Comp. & Benefits

Responsibilities

Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities

Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions

Successfully execute new product launches

Collaborate with Vontier’s marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements

Support business development activities by conducting regular industry research to identify new prospects and opportunities (‘whitespace’)

Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets

Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs

Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations

Build custom reports tracking lead status through the sales funnel

Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities

Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility

Build and implement an engaging social media strategy

Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities

Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms

Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO

Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates

Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier’s Creative Studio and/or outside agencies

Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape)

Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information

Coordinate translation of marketing materials into requisite languages

Support ANGI Energy’s yearly exhibition plan across North America and Europe

Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives

Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks)

Manage event leads, devising and implementing post-event nurturing campaigns

Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms

Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness

Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier’s narrative to the Fleet segment

Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities

Qualification

Digital MarketingCRM SoftwareB2B MarketingLead GenerationProject ManagementEvent ManagementGraphic DesignCommunication Skills

Required

Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience

Minimum 5 years of relevant work experience in B2B marketing

Excellent verbal and written communication skills

Experience running annual marketing plans and budgets

Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns

A good eye for creative and knack for developing effective campaign briefs

CRM and marketing automation software skills (Salesforce marketing cloud preferred)

Experience partnering with sales teams to develop compelling value propositions and sales tools

Experience working closely with product/engineering teams to translate complex data in digestible formats

Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders

Willingness to travel (domestic and overseas, estimated 15-20% of role)