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Socure · 1 month ago

Senior Product Marketing Manager - Workforce

United States

Full-time

Remote

Senior Level

$160K/yr - $190K/yr

5+ years exp

Socure is building the identity trust infrastructure for the digital economy, focusing on verifying identities and preventing fraud. The Senior Product Marketing Manager will develop and execute marketing strategies for workforce-focused solutions, collaborating with various teams to ensure alignment and drive product adoption.

Artificial Intelligence (AI)Cyber SecurityFraud DetectionIdentity ManagementInformation ServicesInformation TechnologyMachine LearningPredictive Analytics

Responsibilities

Develop product positioning, messaging, and value propositions that differentiate Socure’s Workforce product in the market

Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting workforce use cases

Conduct market, competitor, and customer research to inform product marketing strategies and content, with a focus on workforce identity, onboarding, and compliance trends

Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels

Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to workforce solutions

Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization

Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact

Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives

Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives

Qualification

Product marketingGo-to-market strategiesWorkforce productsAnalytical mindsetProject managementCuriosityWritten communicationVerbal communicationCollaboration skillsAdaptability