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Hearts & Science · 1 hour ago

Associate Director, Paid Social

New York, NY

Full-time

Hybrid

Lead/Staff, Director/Executive

$70K/yr - $125K/yr

5+ years exp

Hearts & Science is a data-driven marketing agency that specializes in personalized digital marketing. They are seeking an Associate Director for Paid Social to lead social media strategy, manage client teams, and drive business growth through effective campaign management and leadership.

Marketing & Advertising

Responsibilities

Determine how to use Social resources most efficiently

Effectively manage and lead all Social team members on particular client team(s)

Identify training and development needs of client team and broader functional team

Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams

Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used

Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Lead hiring process for Social team members on their client team

Oversight for on-boarding new clients within their office location

Ensure integration with other functional teams

Determine how to increase and expand paid media services for their clients for any objective depending on client KPI

Help identify and test new channels and products, highlighting results and sharing across organization and externally

Ensure Social strategy aligns with client’s overall business goals and merchandise impact

Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process

Owns Social portion of new hire training and onboarding, including:

Coordination with HR

Ensure all materials are up-to-date and all trainings have presenters

Coaches and evaluates presenters to make sure they are effective

Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness

Develops and provides feedback for onboarding process

Develops and ensures certification exams are effective

Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams

Identifies and develops new processes, strategies, frameworks, etc

Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams

Helps pilot new approaches with client teams to refine and ensure viability

Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc

Keeps track of alphas and betas being tested across client teams, encourages sharing

Ensures learnings and insights are captured and shared across client teams

Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally

Leads development of POVs related to new products and enhancements related to existing PHD Social products and services

Identifies and evaluates new channels and products

Recommends clients to test new channels and products

Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc

Helps with product marketing for existing Social services

Project manages development and testing of products and services

Identifies new products/services being delivered by client teams and determines potential to provide at agency level

Main point of contact for technology partners – competitive and campaign management

Identify and evaluate new technology providers in the space

Develop proposals for new providers recommended for the agency

Maintain repository of information about technology partners

Update technology RFIs/comparisons on periodic basis

Point of escalation for technology related issues

Responsible to ensure all client teams are informed about new providers or updates to existing technologies

Subject matter expert for client team questions, new business, sister agencies, etc

Main point of contact for social networks

Oversee Insertion Order creation and process

Point of escalation for engine related issues

Manage logins, ensure compliance

Responsible to ensure all client teams are informed of new products and engine enhancements

Coordinate presentations from providers for Social team or broader agency

Coordinate QBR from key engine partners

Coordinate with training lead on related certifications

Deep understanding of social performance campaigns and activation

Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals

Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion

Having a passion for advertising and establishing yourself as a thought leader within the office

Staying up to date on industry trends and partner updates

Proactively bringing new opportunities to the team

Proactively bring new ideas for the account for broader business impact

Ensure proper communication between various agency capabilities and performance team

Day-to-day lead on client communications

Qualification

Paid Social MarketingCampaign ManagementTeam LeadershipBusiness DevelopmentSocial Media StrategyAnalytical SkillsCommunication SkillsOrganizational SkillsPresentation Skills

Required

Bachelor's degree or relevant post-secondary education, training, or equivalent experience

5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space

Be a proactive self-starter

Possess general knowledge of direct and brand marketing principles and strategies

Have a deep understanding of the interactive marketing landscape

Have polished presentation, communication, and analytical skills

Have strong organizational skills, being able to manage multiple projects at once

Have online media sales and/or interactive ad agency experience

Know the difference between features and benefits and how to sell and deliver value

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

Hearts & Science

Glassdoor3.5

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.

Founded in 2016

New York, NY, US

1001-5000 employees