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CKE Restaurants, Inc. · 2 hours ago

Digital Analytics Manager

Franklin, TN

Full-time

Hybrid

Senior Level

5+ years exp

CKE Restaurants, Inc. is seeking a Manager of Digital Analytics to lead the analytics strategy for their loyalty and CRM initiatives. This role focuses on turning customer data into actionable insights while collaborating with various teams to optimize customer engagement and retention strategies.

Food DeliveryRestaurantsSnack Food

Responsibilities

Own the analytics roadmap for CRM and loyalty programs, including campaign performance, customer segmentation, and lifecycle modeling

Analyze customer behaviors and trends across digital and in-store channels to inform personalization and engagement strategies

Develop KPIs to measure customer acquisition, retention, loyalty program effectiveness, churn risk, and LTV

Design, track, and analyze A/B tests and promotions within loyalty campaigns to measure impact and drive continuous improvement

Lead creation of dashboards, scorecards, and reports using tools like Power BI to provide visibility into program performance

Collaborate with Digital Marketing and Data Engineering teams to build and evolve segmentation models and propensity scores

Provide insight into what drives customer frequency, app usage, and cross-channel engagement

Partner with marketing and product teams to optimize campaign timing, messaging, and offers based on data

Ensure data integrity, privacy compliance, and best practices in CRM data usage

Qualification

Data AnalyticsCRM platformsPower BISQLCustomer segmentationPredictive modelingMobile engagement dataCommunication skills

Required

Bachelor's Degree in Data Analytics, Marketing, Statistics, Business, or a related field

Experience with CRM platforms (Salesforce, Braze, Adobe Campaign, etc.) and loyalty systems

Familiarity with SQL and proficiency with BI tools such as Power BI

Proven track record of using data to influence marketing and business decisions

Deep understanding of metrics such as LTV, churn rate, retention, activation, and segmentation

Strong communication skills with the ability to present data insights to both technical and non-technical stakeholders

Preferred

MBA preferred

Approximately five (5+) years of experience preferred in Data Analytics with a focus on CRM, loyalty, or customer behavior, preferably in retail, QSR, or consumer-facing industries

Experience in the QSR or food service industry preferred

Familiarity with app-based CRM/loyalty analytics, push notifications, and mobile engagement data preferred

Exposure to predictive modeling or machine learning for customer behavior is preferred