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Erlanger · 8 hours ago

Communications Strategist

Chattanooga, TN

Full-time

Onsite

Mid Level

3+ years exp

Erlanger Health System is a vital player in the regional healthcare landscape, focused on maintaining transparency and building credibility. The Communications Strategist is responsible for executing public relations initiatives, managing external communications, and building relationships across departments to support the organization's brand visibility and public reputation.

Hospital & Health Care

Responsibilities

Draft, edit, and distribute press releases, talking points, executive quotes, media statements, and press kits

Support media interviews and public event preparation, coordinating across departments and spokespeople

Monitor local, regional, and national media coverage and emerging public issues related to healthcare

Collaborate with the Marketing and Creative teams to develop campaign-aligned messaging across service lines, community outreach efforts, and health education initiatives

Produce compelling content for web, social, and public awareness platforms often repurposing key themes from service lines or strategic initiatives

Coordinate logistics and communications for public-facing events and activations

Liaise with Public Relations Partner to manage story pitching, earned media campaigns, and ongoing media outreach efforts

Collaborate with Jarrard as needed during high-stakes or sensitive communications moments (e.g., crisis communications, issue response)

Track project deliverables, timelines, and campaign milestones across partners and stakeholders

Draft external communications for Erlanger leadership, including remarks, scripts, press statements, and media Q&A documents

Provide support and media training to service lines, Foundation teams, and department leaders in preparing for public-facing campaigns or announcements

Represent the communications function during cross-functional planning or marketing efforts

Establish and maintain trusted relationships across departments to serve as a go-to communications resource

Identify key internal contacts (e.g., service line leaders, clinical directors, Foundation leadership) to streamline message development and campaign collaboration

Stay attuned to internal developments that may require proactive messaging or communications support

Qualification

Public RelationsMedia RelationsContent DevelopmentHealthcare CommunicationsCrisis CommunicationsEditing SkillsWriting SkillsCollaborationOrganizational Skills