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Veronica Beard · 1 day ago

Director, International Ecommerce

NYC Metro Area

Full-time

Hybrid

Director/Executive

$150K/yr - $170K/yr

8+ years exp

Veronica Beard is a U.S.-based fashion and lifestyle brand experiencing explosive international growth. They are seeking an entrepreneurial, data-driven leader to build and scale their international ecommerce business, focusing on driving the international P&L and executing global strategies for growth and profitability outside North America.

ApparelFashionLifestyleRetail

H1B Sponsor Likely

Hiring Manager

Christina Carter

Responsibilities

Lead international ecommerce strategy, P&L, and day-to-day operations outside of North America, defining market-entry roadmaps for key markets

Partner with digital, planning and creative teams to localize the site experience through merchandising, pricing, and content to drive growth in each region. Drive markdown/ promotional strategy and execution in concert with our buying/ planning and wholesale partners

Partner with brand, digital and owned marketing teams (incl. SEO/ SEM, Paid Social, Affiliate) to brief in and deliver campaigns, influencer activations, and paid media catered to regional insights and key calendar moments

Understand current technological opportunities and constraints, working to bridge the gap between today’s reality with the vision for the future through roadmap planning and testing lead by digital product and experience team

Collaborate with logistics, finance, and tech to ensure seamless fulfillment, payments, and compliance for each market and work with our planning teams to optimize cross-border customer experience - balancing speed and cost with brand goals and inventory profitability

Analyze performance, customer and product data to identify growth opportunities and guide decision-making

Serve as the key link between HQ and international teams, ensuring alignment on brand storytelling, assortment, and seasonal priorities

Qualification

International ecommerce experienceEcommerce metrics understandingCross-border operationsShopify experienceStakeholder influencingStrategic planningFluent in EnglishCross-functional team leadership

Required

8–10+ years in ecommerce, with proven success scaling international business for a U.S.-based DTC or luxury/lifestyle brand

Deep understanding of international markets, including localization, cross-border operations, and consumer behavior

Ability to translate strategic goals and plans into operational reality, balancing vision setting with day-to-day execution

Strong grasp of ecommerce metrics, conversion optimization, and digital marketing performance

Experience in influencing stakeholders, and leading cross-functional, matrixed teams

Fluent in English

Preferred

Experience with Shopify and/or Global E a plus

Benefits

Comprehensive benefits package

Short-term incentive program

Clothing allowance

Merchandise discounts

Company

Veronica Beard

Veronica Beard is an apparel & fashion company that provides women's sportswear and shoes.

Founded in 2010

New York, New York, USA

201-500 employees

http://veronicabeard.com

H1B Sponsorship

Veronica Beard has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (1)