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Life360 · 5 hours ago

Social Media Manager

United States

Full-time

Remote

Mid, Senior Level

$122K/yr - $178K/yr

5+ years exp

Life360 is a company dedicated to keeping families close through innovative technology. The Social Media Manager will lead the development of Life360's social media strategy, particularly focusing on TikTok, to create engaging content that enhances brand presence and connects with families in meaningful ways.

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Comp. & Benefits

Responsibilities

Spearhead the growth and development of our TikTok channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter

Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life

Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement

Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact

Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives

Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities

Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience

Qualification

TikTok channel growthVideo content creationSocial media strategyCopywriting skillsPerformance analyticsVisual storytellingCross-functional collaborationAdaptabilityCreative visionMentorship

Required

Five or more years of experience in social media management with proven success building and growing a TikTok channel, including subscriber acquisition strategies and platform-optimized content

Strategic video creator and editor who develops innovative concepts from ideation to execution across TikTok, Instagram, and TikTok, with ability to transform technical features into compelling content

Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms

Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds

Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities

Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams

Adaptable professional who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement

Data-driven strategist who combines creative vision with performance analytics to inform content decisions

Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product