Apply on Employer Site

Cytiva · 7 hours ago

Senior Manager, Digital Content Strategy

Framingham, MA

Full-time

Onsite

Senior Level

$135K/yr - $150K/yr

Cytiva is a company within Danaher that focuses on life sciences and biotechnology, dedicated to innovating for tangible impact. The Senior Digital Content Strategy Manager will play a key role in shaping and executing the digital content strategy for Cytiva’s flagship website, collaborating across teams to deliver customer-centric content that drives engagement and supports business objectives.

BiotechnologyLife Science

Responsibilities

From ideation to implementation, you will develop content strategies that align with brand identity, customer needs, and business goals, while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels

Create and optimize digital content to improve user experience, drive traffic, and support lead generation

Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment

Analyze content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices

Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness

Qualification

Content strategyDigital marketingB2B web contentSEO best practicesWeb analytics toolsCMS platformsAnalytical skillsAgile frameworkProject managementCommunication skillsStorytelling

Required

Long-standing experience in content strategy, digital marketing, or B2B web content development

People, process, and project management focused—driven by an innate curiosity to learn and evolve best practices while managing existing workflows

Experience working globally or in matrixed, regulated B2B industries

Strong analytical skills with experience using data to extract actionable insights that inform content decisions

Excellent storytelling and communication abilities, with a focus on clarity and customer engagement

Bachelor's degree in digital marketing, communications, or a related field

Preferred

Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS)

Familiarity with the Agile framework for project execution

Benefits

Paid time off

Medical/dental/vision insurance

401(k)

Company

Cytiva

Glassdoor3.5

Cytiva, now with the life sciences business from Pall Corporation, is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics.

Founded in 2016