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Smithfield Foods · 2 hours ago

Marketing Specialist

Smithfield, VA

Full-time

Onsite

Entry Level

1+ years exp

Smithfield Foods is an American food company with a leading position in packaged meats and fresh pork products. As a Marketing Specialist, you will play a key role in driving the profitability and growth of iconic brands by collaborating across departments and leveraging data to develop impactful strategies.

Food and BeverageHospitality

Responsibilities

Create materials and support integrated plans, brand messaging, and promotional efforts

Collect and assess market data to develop targeted strategies and measure ROI

Execute strategies across events, digital platforms, and trade marketing initiatives

Work with Sales, Marketing, Agencies, and Business Management to drive data-driven solutions

Continuously enhance processes and capabilities to improve performance and outcomes

Qualification

Data AnalysisMarketing StrategyCross-Team CollaborationSyndicated Data ExperiencePC Applications ProficiencyMBA PreferredCommunication SkillsInterpersonal Skills

Required

Bachelor's Degree from an accredited four-year college or university in Marketing, Business Administration or related field and 1+ years of working with syndicated data, plus expertise in sales, marketing, category management, or trade marketing, or equivalent combination of education and experience, required

Proficient in PC applications (Windows, Excel, PowerPoint), including Excel Pivot Tables and database queries to synthesize actionable recommendations

Strong verbal and written communication abilities tailored to various organizational levels; effective in cross-functional environments

Willingness to travel up to 30%