Canary Technologies · 2 days ago
Customer Marketing Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $155K/yr
5+ years expCanary Technologies is revolutionizing the hospitality industry with its AI-driven software solutions. The Customer Marketing Manager will focus on driving customer expansion, advocacy, and retention through multi-channel lifecycle campaigns and collaboration with various teams to enhance customer lifetime value.
Enterprise SoftwareHospitalityHotelProductivity Tools
Responsibilities
Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches, utilizing user data to inform campaigns
Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails, in-product notifications, targeted ads) that drive expansion revenue
Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs and AEs
Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts
Own the strategy and execution of in-product communications (e.g., modals, banners, feature announcements) to drive product adoption and promote marketing campaigns
Manage execution across external channels including email, customer events, and targeted digital advertising
Manage programs to capture customer success stories, case studies, video testimonials, and online reviews
Expand and manage loyalty/referral programs to increase retention and advocacy
Develop and manage comprehensive customer lifecycle marketing programs (onboarding, adoption, retention, advocacy) across multiple channels
Utilize customer data and segmentation to personalize messaging and campaigns, ensuring the right message reaches the right user at the right time
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, English or a related field
5+ years of progressive experience in marketing, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment
Proven experience designing and executing cross-sell campaigns with measurable revenue impact
Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions
Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools
Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results
Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications
Preferred
Hospitality Tech experience is a strong bonus
Benefits
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Company
Canary Technologies
Canary Technologies provides a digital guest management platform for hotels streamlining check-in, messaging, payments, and upsells.
201-500 employees
H1B Sponsorship
Canary Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$177MKey Investors
Brighton Park CapitalInsight PartnersF-Prime
2025-06-12Series D· $80M
2024-06-12Series C· $50M
2022-10-27Series B· $30M
Leadership Team
SJ Sawhney
Co-Founder & President
Recent News
2025-11-19
2025-11-14
Company data provided by crunchbase