Be LOVE™ · 1 month ago
Senior Social Media & Influencer Strategist
New York, NY
Full-time
Onsite
Mid, Senior Level
3+ years expBe LOVE™ is building the future of beverages and is seeking a Senior Social Media & Influencer Strategist to drive their Influencer/Creator Marketing program. The role focuses on sourcing, coaching, and managing talent while ensuring high-quality creator content aligns with business goals and brand values.
Retail
Hiring Manager
Kurt Seidensticker
Responsibilities
Develop briefs and coach creators toward best-in-class content. Review concepts for fit, clarity, and brand safety
Own the day-to-day content creation of Be LOVE's brand channels (IG, TikTok), including scheduling, community management, content creation, and spotting
As the face of the brand, you will own and execute the content strategy for your personal channel(s) (which promote •Be• LOVE and our core brand channels; ideate, shoot, edit, and post with clean CTAs
Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures
Optimize strategy and execution based on learnings
Partner closely with Brand, Studio, and Growth teams to leverage creator creators and their content as part of our campaigns & always-on brand moments
Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization
Continuously research and learn from other successful brands with a strong social media & influencer presence
Work with the Senior Creator Program Lead on the master roadmap, playbook, and measurement plan to grow influencer marketing into a key brand and business driver, with measurable impact across reach and impressions, traffic and sales
Help shape and lightly host "micro-moments" with our community (e.g. group chats, small meetups, surprise-and delight drops) that keep creators and fans feeling seen and connected
Source, vet, and maintain a current roster of brand-relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates
Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the •Be• LOVE social network
Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote •Be• LOVE through the influencer and creator network
Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance
Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation
Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers
Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships
Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate)
Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting
Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution
Qualification
Required
Bachelor's degree in Marketing or a related field
3+ years in a high-volume content creator or integrated marketing role with hands-on execution
MANDATORY: Established, Active Creator Presence with a demonstrable, engaged audience (e.g., 50k+ followers); comfortable on camera and behind the camera; must share public links and recent performance examples of your own content
Platform-native fluency across TikTok, Instagram, and YouTube and comfort in each back end
Tracker discipline with links, codes, IDs, rights windows, and clean naming
FTC disclosure basics and working knowledge of claims safety and platform policies
Clear written comms and creator bedside manner that gets to yes without drama
Strong organization under weekly keep-pause-scale cadences with Buyers and Performance
Curiosity for culture and the ability to spot formats before they peak
You are social, outgoing, personable and friendly
In your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individuals
You celebrate your success, and the success of the team even more
Must have strong business acumen and entrepreneurial spirit
Preferred
Helpful Degrees: Marketing, Communications, Public Relations, Journalism, Media, or related fields welcome—equivalent experience works if your tracker and results tell the story
Benefits
Comprehensive medical, dental, vision, FSA/HSA, commuter benefits
401(k) with 6% match (immediate vesting)
Life and disability
Monthly wellness and connectivity stipends
Company
Be LOVE™
We represent more than hydration.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase