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GEICO · 1 month ago

Senior Journey Specialist (CRM Email Marketing)

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $172K/yr

5+ years exp

GEICO is a leading insurance company committed to innovation and customer satisfaction. They are seeking a Senior Journey Specialist to lead the development and execution of email marketing campaigns to enhance customer acquisition and retention across various digital channels.

Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile

No H1B

Responsibilities

Develop and execute targeted campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention

Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights

Prioritize and evangelize multi-channel, journey orchestration strategies

Help guide and develop other analysts

Utilize customer data and segmentation to personalize messaging and increase relevance by using scripting languages like AMPscript, Liquid Logic, or Velocity

Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs

Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements

Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance

Maintain thorough documentation of campaigns and processes and contribute towards process optimization and opportunity identification

Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews

Stay current with industry trends and best practices

Other projects as assigned

Qualification

Email marketing experienceSalesforce Marketing CloudA/B testingHTML codingScripting languagesDigital marketing conceptsAnalytical skillsProject managementInterpersonal skillsCommunication skillsDetail-oriented

Required

Bachelor's degree in Marketing, Business Administration, Communications, or related field

5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc

Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance

Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes

Proficiency in HTML coding, with a strong foundation in coding fundamentals

Experience coding with scripting languages like AMPScript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content

Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools

Ability to balance multiple projects and changing requirements, with strong troubleshooting skills

Proven ability to work collaboratively with cross-functional teams

Experience with A/B testing and optimization strategies

Strong proficiency with Microsoft Office, especially Excel and PowerPoint

Highly detail-oriented, data-driven, self-starter, innovative and analytical

Excellent interpersonal, written, and oral communication skills

Proven track record of achieving results in a matrixed environment

Demonstrable aptitude for learning new skills, programs, and processes

Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Preferred

SQL knowledge, with the ability to interpret and manipulate code

Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Company

GEICO

Glassdoor2.7

GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.

Founded in 1936

Chase, Maryland, USA

10001+ employees