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Defense Unicorns · 4 hours ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

$144K/yr - $196K/yr

6+ years exp

Defense Unicorns is a company dedicated to delivering mission value through streamlined software delivery. They are seeking a Director of Demand Generation to establish and scale their demand engine, focusing on driving predictable pipeline creation across enterprise and government accounts through multi-channel campaigns.

AppsArtificial Intelligence (AI)National SecuritySoftwareSoftware Engineering

Responsibilities

Develop and execute full-funnel campaigns (digital, email, webinars, paid media) to create marketing-sourced pipeline

Build and operationalize scalable 1:1 account personalized outreach for high-value federal and enterprise accounts

Own paid and organic channels (LinkedIn, Google Ads, content syndication, retargeting, etc.) and optimize performance for pipeline contribution

Continuously refine targeting, CTAs, and landing pages to maximize lead quality and MQL-to-SQL conversion rates

Track and report on key KPIs: Campaign ROI, conversion rates, pipeline sourced/influenced ect

Collaborate with Sales to build lead handoff processes, account-based plays, and meeting-driving programs around key events and tradeshows

Partner with Product Marketing and Content to fuel campaigns with persona-specific messaging mapped to the buyer’s journey (using frameworks like Messaging Nautilus)

Partner with Marketing Ops to manage and optimize HubSpot, PostHog, and other Martech tools to enable scalable, repeatable demand programs

Test new channels, and tactics to expand our reach and accelerate learning velocity

Qualification

B2B demand generationB2G demand generationABM strategyHubSpot expertiseCampaign orchestrationMarketing automationAnalytical skillsEntrepreneurial mindsetCommunication

Required

6–10+ years of B2G and/or B2B demand generation experience

Proven success building pipeline-focused campaigns that directly impacted revenue

Deep expertise in ABM strategy, campaign orchestration, and marketing automation/CRM

Strong analytical skills and fluency with attribution, funnel reporting, and campaign ROI measurement

Excellent communication skills. Able to collaborate cross-functionally and align Marketing + Sales

Entrepreneurial mindset: comfortable building from zero, testing quickly, and iterating toward scale

Preferred

Startup or high-growth SaaS experience preferred

HubSpot expertise strongly preferred

Experience marketing to complex buying groups in enterprise or government contexts a plus

Benefits

Medical/Dental/Vision

Premiums are 100% Company Paid

Health Reimbursement Account

Life Insurance

Disability Insurance

401k Retirement Plan

Company Stock Options

Home Office Budget

Unlimited paid time off, with a mandatory 10 days off on top of 11 federal government holidays, week of Thanksgiving, last two weeks of December (including New Year’s Day)

Paid Parental Leave

Reimbursement for approved trainings/subscriptions

Conferences (travel, lodging, and fees)