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Viral Nation · 2 weeks ago

Strategy Manager (Influencer Marketing)

United States

Full-time

Remote

Senior Level

6+ years exp

Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. They are seeking a Strategy Manager to develop and execute impactful marketing strategies within the influencer marketing space, overseeing proposal development and team leadership to drive high-quality outputs.

AdvertisingMarketingSocial Media

Responsibilities

Developing integrated strategies for potential and existing clients, collaborating with executives and senior leadership

Overseeing proposal development: identifying gaps, refining structure and flow, streamlining content, and ensuring inclusion of key elements

Developing and implementing methods and frameworks to enhance the team's strategic thinking and content creation

Leading collaborative work sessions, synthesizing output, and presenting confidently internally and externally

Translating data (qualitative and quantitative) into actionable strategies, identifying research gaps

Ensuring internal alignment and rallying stakeholders behind strategic recommendations

Providing strategic leadership, introducing relevant processes, tools, and training

Leading creative brainstorms with stakeholders and clients

Managing the Strategy team: including hiring, onboarding, training, workflow planning, project coordination (including RFPs), and day-to-day management

Maintaining up-to-date proposal templates, asset banks, and a database of proposals and projects

Fostering a positive team culture, providing counsel, and overseeing work quality and client transitions

Sharing learnings, best practices, and industry insights

Guiding decision-making and providing counsel to internal and external stakeholders, including ELT

Promoting innovation by sharing new tools, processes, and industry news

Overseeing timelines and guiding multiple projects and departments

Interpreting RFPs and delegating tasks effectively

Continuously seeking process efficiencies

Qualification

Influencer marketingMarketing strategyData analysisProposal developmentTeam managementProject managementGoogle WorkspaceMicrosoft OfficeCommunicationOrganizational skillsCollaborationCreative thinkingPresentation skillsInterpersonal skills

Required

Bachelor's degree/diploma in Communications, Marketing, PR, Business, or equivalent experience

6+ years of agency/in-house experience in marketing strategy, creative accounts, or influencer marketing (2-3 years specifically in influencer marketing preferred)

Experience developing creative strategies for RFPs/pitches and coordinating/ideating strategic campaigns across internal/client/partner teams

2+ years of team and project management experience

Proven ability to conduct quantitative/qualitative research, analyze data, and translate insights into actionable strategies across various digital channels (omnichannel experience preferred)

Excellent communication (written, verbal, presentation), interpersonal, and organizational skills, with the ability to work under pressure and meet tight deadlines; proficiency in Google Workspace and Microsoft Office