Erlanger · 6 hours ago
Marketing - Content Manager
Chattanooga, TN
Full-time
Onsite
Senior Level
5+ years expErlanger is a major healthcare system with an internal marketing team that operates like a marketing firm. They are seeking a Content Manager to lead the development of written content for marketing campaigns, ensure brand voice consistency, and manage the content production process across various channels.
Hospital & Health Care
Responsibilities
Develop original written content for campaigns, print materials, websites, digital ads, social media, email, internal communications, and event promotion
Translate strategic marketing objectives and service line goals into clear, audience-specific messaging
Collaborate with Marketing Strategists, the Senior Creative Director, and other team leads to develop messaging strategies for assigned projects and campaigns
Maintain Erlanger's brand voice and editorial standards across all written content, tailoring tone and messaging based on audience and medium
Serve as final content reviewer for key campaigns, ensuring clarity, accuracy, and brand alignment
Develop and manage voice and tone guidelines in coordination with the Senior Creative Director
Manage the Content Production Specialist, providing editorial oversight, workflow management, and developmental feedback
Partner closely with the Art Director and design team to ensure copy and design are tightly integrated across deliverables
Support content planning efforts in collaboration with marketing and digital leads, ensuring messaging aligns across channels and timelines
Support Foundation storytelling efforts, including fundraising campaigns, donor materials, and event messaging
Assist with the development of executive communications, internal messaging, or public health content as needed
Actively collaborate with departments and providers across the organization to elevate stories, ensure message consistency, and align communication with strategic initiatives
Oversee editorial processes and timelines for marketing content projects
Proof, fact-check, and revise content for publication readiness
Ensure accessibility, inclusivity, and plain language standards are met across written materials
Qualification
Required
Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
5 - 7 years of experience in writing, content strategy, or editorial leadership - preferably in healthcare, nonprofit, or agency environments
Strong portfolio demonstrating ability to write across media and for a variety of audiences
Experience managing writers or content production staff preferred
Familiarity with content management systems (CMS), SEO, digital publishing tools, and editorial workflows
Company
Erlanger
Erlanger, named among "America's Best Hospitals" by U.S.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Angel Moore, Esq.
CEO, Erlanger CHC's & Erlanger Health System Vice President Population Health
Stephanie Boynton
VP/CEO Erlanger Bledsoe/SVED and EWCH
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