This job has closed.

St. Mary's University · 1 month ago

Social Media and Digital Content Coordinator

San Antonio, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

St. Mary's University is a Hispanic-Serving Institution seeking a Social Media and Digital Content Coordinator. This role is responsible for creating and managing multimedia content for the university's website and social media accounts, as well as assisting the Marketing and Communications team in developing content strategies.

Higher Education

No H1B

Security Clearance Required

Responsibilities

Creates content for social media channels (Instagram, TikTok, YouTube, LinkedIn, Facebook, X and other emerging channels), highlighting a variety of topics, including news stories, calendar items, feature stories, events, program information and other items as assigned

Shoots and edits video content for social media platforms with cross-promotion potential for the University website

Reviews social media analytics to identify optimal posting strategies and trends

Provides real-time, in-person social media coverage of lectures and events, especially signature University events and Fiesta Oyster Bake

Performs other social media assignments and projects as needed

Oversees the Rattler Man mascot performer, coordinates and assists with mascot appearances

Reviews and updates photo and video elements for the website and other uses

Manages, organizes and maintains the digital asset management system

Assists with University publications (social media, website, •Gold & Blue• magazines, etc.) through creative writing, and photographic and videography skills

Participates in training to build necessary skills and stay informed on emerging trends

Performs other duties as assigned

Qualification

Adobe Creative SuitePhotography editing softwareVideo editing softwareSocial media content creationGoogle AnalyticsContent management solutionsSEO/GEOPublic relationsCustomer serviceVerbal communicationWritten communicationProblem-solvingInterpersonal skills

Required

Bachelor's degree from an accredited college/university in communications or related field is ideal

Minimum 2 years of professional experience in the field of communications

Must clear and maintain a favorable background investigation and clearance

Must have valid driver's license, motor vehicle liability insurance and personal injury insurance; or have a self-reliant source of transportation to conduct business on a daily basis

Must have the ability to demonstrate advanced skills in MS Office (Outlook, Word, Excel and PowerPoint)

Uses various software applications, such as Adobe Creative Suite, WordPress and other content management solutions, including basic HTML, to make web edits

Proficiency in photography editing software (Adobe Photoshop and Lightroom), video editing software (Adobe Premiere and CapCut), design software (Adobe InDesign and Canva) is required

Must be knowledgeable of best practices and techniques in photography and videography

Knowledgeable of the relationships between web, social media and print communications

Ability to create content, graphics and videos for digital or social media

Experience in analyzing demographic insights

Must have excellent verbal and written communication skills (writing, editing, proofreading, analytical, organizational, grammar, knowledge of AP style)

Strong public relations and customer service skills with an ability to implement diplomacy and discretion at all times

An ability to work effectively with communities across the University

Must have a high ethical standard and a strong sense of confidentiality

Ability to prioritize and manage multiple deadlines

Thrive in a complex work environment

Displays solid problem-solving and interpersonal skills

Works well independently and as part of a team

Must have the ability to work collaboratively with a diverse and dynamic community

Must have a positive attitude and perform the job at a high level of professionalism

Must be outgoing, pleasant and resourceful, and must have excellent telephone and interpersonal skills

Must have a high attention to detail and be able to organize workflow, coordinate activities, balance simultaneous projects without loss of efficiency in a multi-tasked environment

Must be able to manage multiple priorities to meet deadlines

May be required to work more than 40 hours a week and work a flexible schedule to accommodate for University events and projects, including some evenings and weekends