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Merrimack College · 7 hours ago

Associate Athletic Director for Brand Management

North Andover, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$90K/yr - $100K/yr

5+ years exp

Merrimack College is a Catholic Augustinian institution of higher education, and they are seeking an Associate Athletic Director for Brand Management. This strategic leader will enhance the visibility and reputation of Merrimack Athletics through marketing, communications, and brand management initiatives, while overseeing various aspects of athletics communications and fan engagement strategies.

Education

Responsibilities

Develop and implement an integrated marketing strategy designed to grow attendance, enhance brand awareness, and deepen engagement among students, alumni, families, donors, and the local community

Lead promotional planning for all ticketed sports and marquee events, including theme nights, digital campaigns, student engagement initiatives, and campus partnerships

Manage digital marketing, advertising, social media growth strategies, and fan-experience analytics

Oversee creative services related to graphic design, video content, and in-venue branding

Supervise all athletics communications, public relations, media relations, and digital storytelling

Manage and mentor the strategic communications staff responsible for sport coverage, content creation, statistics, and media operations

Oversee the development and execution of communications strategies that elevate the visibility of Merrimack’s student-athletes, coaches, and programs

Serve as the department’s primary liaison to local, regional, and national media

Ensure compliance with all conference and NCAA guidelines as related to statistical reporting, press operations, and digital communications

Collaborate closely with college marketing & communications to align messaging, crisis communication protocols, and brand standards

Oversee and support a comprehensive vision for the gameday experience across all athletics venues with priority on ticketed sports

Lead staff responsible for executing a comprehensive vision for the game day experience including music, script writing, video board production, fan engagement activities and student-section programming

Develop initiatives that elevate Merrimack’s spirit traditions, including cheer, dance, band, mascot operations, and student fan groups

Collaborate with campus partners to foster a vibrant and unified school spirit culture aligned with Merrimack’s mission and values

Build and direct Merrimack Athletics’ licensing program, including brand compliance, vendor relations, and product development

Serve as the department’s primary point of contact with licensing partners and coordinate approvals for retail and promotional merchandise

Support revenue generation through licensed merchandise, brand expansion, and strategic partnerships

Ensure consistent and compliant use of Merrimack Athletics marks across all platforms and products

Ensures united and consistent messaging for Merrimack Athletics through all outbound communications and marketing efforts

Serve as a member of the Athletics Leadership Team, contributing to department-wide planning, culture, and decision-making

Lead, recruit, mentor, and evaluate a team of marketing, communications, and creative professionals

Develop and manage budgets across assigned functional areas

Oversee vendor relationships and negotiate relevant contracts (e.g., marketing services, licensing, creative agencies)

Uphold Merrimack College’s mission to Enlighten Minds, Engage Hearts, and Empower Lives, ensuring all communication and engagement initiatives reflect the College’s Augustinian values

Qualification

Athletics communicationsMarketing strategyDigital communicationsFan engagementBrand managementCreative servicesLeadership skillsCollaborative leaderWriting skillsPresentation skillsAttention to detail