AbbVie · 8 hours ago
Associate Director, HCP CRM Operations & Strategy
Mettawa, IL
Full-time
Onsite
Mid, Senior Level, Lead/Staff
$138K/yr - $261K/yr
7+ years expAbbVie is dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. The Associate Director, HCP CRM Operations & Strategy will lead the HCP Channel CRM team, focusing on enhancing enterprise operations and supporting digital marketing initiatives.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Identify, prioritize, and orchestrate strategic CRM/Digital emerging capabilities that fulfill a customer experience need for AbbVie brands
Capture learnings and best practices for Brands to utilize when considering pilots or roll-outs of new initiatives (e.g. create go-to-market “Playbooks”) and socialize these learnings across franchise teams
Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives
Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas
Understand long-term integration implications and potential to scale as pilots impact existing business systems across Marketing. (e.g. Adobe, Digital Asset Management, Data, Reporting, Marketo, Veeva, etc.)
Work with cross-functional teams to help drive the integration of key initiatives and identify new best practices to help AbbVie gain competitive advantage in the marketplace. Collaborate to develop feasibility and pilot approach for new CRM/Digital approaches
Provide input on the marketing technology roadmap and future best practices for the annual brand planning & strategy process
Identify funding needs required and communicate through brand planning and capital planning process
Qualification
Required
Bachelor's degree in Business or Marketing with seven to ten (7-10) years of CRM/Digital experience, including Operations and process development
MBA or equivalent education and/or experience in Marketing, Business, or related field
Presence and energy; the ability to provoke and inspire a cross-functional team in the development of creative ideas and familiarity with agile working environments
Proven track record of ability to influence and communicate clearly to stakeholders across all levels and various functions within an organization
Passion for bringing ideas to life through data-driven communication plan approaches with a demonstrated self-starter with an entrepreneurial mindset
Experience in identifying the business need for and developing a launch plan for new capabilities within an organization
Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders
Extensive project management skills and strong follow-through demonstrated across the project lifecycle
Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening
Must have experience with Digital 1:1/CRM vehicles (email, addressable media, dynamic web), data capture techniques, application of legal/privacy terms & conditions
Expert in using descriptive and predictive analytics for personalized 1:1 marketing optimization across the customer lifecycle
Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity
Strong familiarity with multichannel/digital marketing tools and vendors. Prefer experience with Veeva/Veeva Suggestions/Marketo
Preferred
Prior people management preferred
Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to AbbVie
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (214)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2025-12-31
Company data provided by crunchbase