Smartly · 2 hours ago
Director of Event Content & Programming
New York, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $180K/yr
6+ years expSmartly is an AI-powered advertising technology company transforming ad experiences for brands and consumers. The Director of Event Content & Programming will shape the creative direction and content strategy for Smartly's global event portfolio, ensuring impactful and cohesive programming that aligns with business objectives.
Ad TargetingAdvertisingAdvertising PlatformsE-CommerceSocial Media Advertising
Responsibilities
Lead the strategy, design, and execution of event programming across Smartly’s global portfolio, from global summits to customer showcases and partner activations
Define themes, narratives, and creative direction that bring Smartly’s story, values, and product innovation to life on stage
Develop rich, engaging programs that combine thought leadership, customer storytelling, and actionable AI-driven insights for diverse audiences
Lead speaker strategy, identify, secure, and prepare world-class speakers, partners, and internal voices who elevate Smartly’s brand
Collaborate with product marketing, brand, partner, and commercial teams to ensure content aligns with business priorities and audience needs
Oversee agenda design, session flow, and storytelling frameworks to maintain consistency, energy, and engagement across events
Evolve programming formats to keep Smartly’s events fresh and distinctive from interactive sessions to immersive experiences
Own the global event budget, from planning and forecasting to reporting, optimization, and ROI measurement
Partner with finance to ensure financial accountability and efficiency across the events program
Define and track key performance metrics, including attendance, engagement, NPS, pipeline impact, and brand lift, leveraging AI-driven analytics to surface trends, forecast performance, and evaluate event success in real time
Analyze post-event data using AI-powered insights to measure outcomes, identify optimization opportunities, and continuously refine programming strategy for greater impact and ROI
Identify opportunities to scale content, increase efficiency, and reinvest strategically to elevate the global events footprint
Work closely with the events operations and production vendors to bring programming to life seamlessly and on budget
Collaborate with brand, product marketing, demand generation, partner and commercial teams, to integrate events into Smartly’s larger go-to-market strategy
Partner with creative and design teams to ensure on-brand, visually engaging event materials and experiences
Build strong relationships with external partners, agencies, moderators, and speakers to deliver high-quality programming
Set the long-term vision for Smartly’s event programming and experience strategy, ensuring innovation and consistency across all events
Stay ahead of emerging AI trends shaping the future of event programming, audience behavior, content development, and production
Mentor and guide team members, fostering creativity, collaboration, and accountability
Stay at the forefront of event and content trends bringing new ideas, formats, and technologies to elevate Smartly’s storytelling
Represent Smartly externally at key events and act as a champion for the brand’s leadership in marketing technology
Qualification
Required
6 –10+ years of experience in event strategy, content programming, and experiential marketing, with 3+ years in a leadership role
Proven ability to develop compelling event content and programming for B2B or technology audiences
Deep understanding of event production, audience engagement, and storytelling, ideally gained in a fast-paced, global environment
Demonstrated success owning and managing large budgets with strong fiscal discipline and ROI focus
Exceptional collaboration and communication skills; able to partner effectively across creative, operational, and executive teams
Strategic thinker with a hands-on approach, equally comfortable concepting big ideas and rolling up sleeves to make them happen
Creative, organized, and adaptable, thrives in a small, agile team delivering high-quality
Benefits
Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
Flexible in-office, hybrid, & remote work options depending on role
Generous healthcare packages & mental health benefits
Monthly wellness benefit and learning reimbursement opportunities
401K plus matching & equity grants for all new Smartlies
Volunteer time off days & company donation matching opportunities
Computer (MAC or PC), phone with plan, & Bose headphones
And so much more...
Company
Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$22.8MKey Investors
Highland EuropeLifeline Ventures
2019-12-18Acquired
2019-11-29Series Unknown
2017-09-19Secondary Market· $20M
Leadership Team
Kristo Ovaska
Founder, Board Member
Tuomo Riekki
Founder & Board/Advisor
Recent News
2025-11-19
Business Wire
2025-11-18
2025-11-05
Company data provided by crunchbase