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Cohere · 22 hours ago

Strategic Marketing Program Operations Manager

New York, NY

Full-time

Hybrid

Senior Level

5+ years exp

Cohere is on a mission to scale intelligence to serve humanity by training and deploying frontier models for AI systems. They are seeking a Strategic Marketing Program Operations Manager to architect, execute, and scale high-impact marketing initiatives, ensuring collaboration between stakeholders and delivering programs that drive growth and innovation.

Artificial Intelligence (AI)Generative AIMachine LearningNatural Language Processing

Comp. & Benefits

Responsibilities

Full Project Management Lifecycle Ownership:

Initiation: Define program scope, objectives, and success metrics in collaboration with stakeholders, ensuring alignment with business goals

Planning: Develop detailed project plans, timelines, and resource allocation, leveraging tools like Asana, Linear, and Notion. Create risk mitigation strategies and contingency plans

Execution: Lead cross-functional teams (Product, Brand, Campaign, Growth, Sales, Legal, and external agencies) to deliver campaigns, launches, and initiatives on time and within budget

Monitoring & Control: Track progress against milestones, identify bottlenecks, and proactively resolve issues. Manage stakeholder communication and escalate risks as needed

Closure: Ensure seamless handoff of deliverables, conduct post-mortem analyses, and document lessons learned to refine future programs

Strategic Program Leadership

Design and execute end-to-end marketing programs (e.g., product launches, integrated campaigns, events, partnerships) that drive engagement, acquisition, adoption, and brand loyalty

Develop playbooks, workback schedules, and governance frameworks (e.g., DACI/RACI) to standardize processes, operational cadence, and ensure accountability

Cross-Functional Orchestration

Partner with internal teams and external partners to align priorities, streamline workflows, and resolve dependencies

Serve as the primary point of contact for program updates, risk management, and executive reporting

Oversee the Marketing intake process, reviewing, triaging, and managing requests effectively

Operational Excellence

Implement scalable processes, tools, and analytics dashboards to optimize campaign execution, measurement, and iteration

Design and implement change management and enablement frameworks to drive continuous optimization of marketing programs, team workflows, and business continuity. Proactively identify opportunities for improvement, foster a culture of adaptability, and ensure seamless transitions during organizational or strategic shifts

Manage vendor relationships, budgets, and compliance (e.g., legal reviews, promotional guidelines) to ensure fiscal discipline and operational rigor

Share expertise in project management and production best practices to foster innovation, accountability and continuous improvement in workflows and collaboration

Performance & Innovation

Track KPIs (e.g., ROI, engagement, conversion) and leverage data to refine strategies, optimize spend, and maximize impact

Champion creativity and experimentation, integrating emerging technologies (e.g., AI tools) to enhance marketing efficiency and user engagement

Storytelling & Stakeholder Alignment

Craft compelling narratives for internal and external audiences, presenting program progress and outcomes to stakeholders, leadership, board and partners

Bridge technical innovation with human-centric/AI marketing, ensuring Cohere’s voice resonates globally

Qualification

Marketing AnalyticsAgile MethodologiesProject ManagementCross-Functional LeadershipPMP CertificationData-Driven Decision MakingCommunication SkillsAI PassionStakeholder ManagementVendor ManagementConflict ResolutionCreativity

Required

5-8+ years of experience in marketing program/project management, with a proven track record of leading complex initiatives from inception to completion

Expertise in full project lifecycle management (initiation, planning, execution, monitoring, closure) and methodologies (Scrum, Kanban, Agile, Waterfall, hybrid). PMP certified

Strong command of project management tools (e.g., Asana, Linear, and Jira) and collaboration platforms

Experience using design-centric tools such as Figma, Miro, or Mural to conceptualize complex project lifecycle management delivery

Demonstrated ability to manage cross-functional teams, resolve conflicts, and drive alignment in fast-paced and highly-matrixed environments in B2B enterprise/Saas/AI companies

Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools (e.g., Google Analytics, Marketo, Salesforce, Looker Dashboards)

Exceptional communication, presentation, and stakeholder management skills

Passion for AI, innovation, and building inclusive, user-centric experiences