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Cambium Assessment · 1 month ago

Campaign Specialist, Regional Marketing

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Cambium Assessment is a company focused on educational solutions, and they are seeking a Campaign Specialist for Regional Marketing. This role involves supporting the development and execution of demand generation campaigns tailored to specific geographic markets, working closely with the Senior Campaign Manager to ensure campaign effectiveness and relevance.

E-LearningEducationTraining

Responsibilities

Assist in executing regional marketing campaigns aligned with strategic goals and local market needs

Support the development of persona-driven messaging and content tailored to regional audiences

Conduct market research to identify regional trends, funding landscapes, and audience preferences

Collaborate with cross-functional teams (sales, curriculum, research, customer success) to ensure campaign relevance

Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets

Coordinate with external contractors and vendors for content production and localization

Monitor campaign performance and provide insights to inform optimization strategies

Ensure all content adheres to brand guidelines and SEO best practices

Contribute to the development of messaging frameworks and persona journeys

Qualification

B2B marketing experienceProject management skillsMarket research synthesisMarketing tools familiarityWritten communication skillsVerbal communication skillsDetail-oriented mindset